The MarTech Minute: Thunderhead launches new tool, Snowflake partners with Segment and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Martech in Motion
Monetate launches product recommendation tool
Monetate Intelligent Recommendations incorporates real-time customer data and works across every channel.
Digital Air Strike acquires Path Chat
The company will integrate the voice tech’s artificial intelligence messaging solution, Response Path, into its digital and social response platform. Path Chat is operated by Eldercare Technology, Inc.
Valimail unveils SPF fix
Valimail SPF eliminates the Sender Policy Framework (SPF) 10-domain lookup limit, a restriction that prevents many organizations from properly configuring their SPF records. The company says the solution will ensure that messages from these services authenticate correctly.
Namogoo announces new solution
Digital Insights will give online businesses and publishers full visibility and actionable insights into the impact of third- and fourth-party services. The solution is cloud-based.
Thunderhead introduces AI-powered intelligence tool
Its Intent Analyzer enables brands to move beyond customer journey visualizations to uncover a deeper level of actionable intelligence. The company says it will help leaders understand customer intent.
Impact Radius unveils company rebrand
The marketing platform will now be known as Impact. As part of the rebrand, the company has integrated its three solutions: Forensiq, Altitude and Radius.
Acquia releases new product for Magneto
The company says that Acquia Commerce Manager integrates with the Acquia Platform and Drupal web content management, providing experience, content creation, layout, multimedia and display tools for Magento Commerce.
Mobfox introduces developer offering
Audience Analytics provides actionable insights about publishers’ app users. New features include an in-depth dashboard and optimized lookalike user acquisition capabilities.
Snowflake Computing partners with Segment
Snowflake announced a strategic partnership with the customer data platform to provide its cloud data warehouse on the Segment platform. The companies say it will help enterprises aggregate and analyze customer data at scale.
Lightspeed announces licensing partnership with Cint
Lightspeed will use Cint Engage to manage its proprietary double-opt-in panels and blend usage with the programmatic marketplace. The research company will also leverage other Cint capabilities.
Martech Movers
Mary Murcko joins Fullscreen as SVP, partnerships and revenue. Murcko was most recently SVP, head of brand partnerships and sales for a division of Ziff Davis.
DWA announces Krish Sailam as its VP of programmatic. Sailam joins from Cadreon, where he held the same role.
Kingsley Taylor joins Digitas San Francisco as its new managing director. Taylor was previously at Organic SF. The company also promoted Mike Frease to EVP of its Chicago office.
G2 Crowd appoints Meagen Eisenberg to its board of directors. In her current role with MongoDB, Eisenberg leads the marketing strategy.
Nola Solomon joins Dailymotion as VP of global programmatic partnerships. She was previously at Trade Desk and AOL.
Branded Entertainment Network (BEN) appoints Ricky Ray Butler as CEO. Butler previously held the role of global CCO. Gary Shenk, who was the founding CEO of BEN, will move into the newly created role of executive chairman after the transition.
Trusted Media Brands names Zach Friedman as chief revenue officer. Previously, Friedman served as VP of digital sales and business development for Fox News Digital.
Steakhouse adds Dan Weiner and Rory Mitchell to its executive team. Weiner joins as SVP of Enterprise Sales/CTV. Mitchell will become VP of client success.
ViralGains appoints Mark Connon to its board of directors. Previously, Connon was SVP, global chief mobile and data officer at AOL.
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