The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more

The martech week in review: News and announcements in marketing technology this week that you might have missed.

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Martechminute 1920x1280 BA relatively quiet week in martech with some interesting roll-outs, updates and partnerships.

Martech in Motion

Adobe unveils new updates for Analysis Workspace
The updates include deep customization options, instantly replicable templates and easy access to mobile data. The company says that it will enable marketers to turn complex datasets into high-quality visualizations at unprecedented speeds and simplicity.

3Cinteractive deploys RCS mobile messaging
3Cinteractive (3C) announces live North American deployment of brand-to-consumer mobile messaging using Rich Communications Services (RCS) over the Sprint network. 3C launched the messaging campaign earlier this month as part of the Google Early Access Program for RCS business messaging.

Magento Commerce adds sales channel capabilities
The Australian-based cloud commerce company says the new features will allow merchants to quickly and seamlessly sell through Amazon Marketplace. The tools will help sellers with product distribution and pricing strategy.

FileCloud releases enterprise edition
The file sharing and sync platform says its new version is designed to enable IT administration, management and compliance across enterprise-level systems and ensure data security. The product was built for organizations wiith more than 1,000 users.

Pursuant Health selects Vistar
The consumer health care engagment company has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for health-focused advertisers looking for targeted digital out-of-home (DOOH) and place-based solutions. Pursuant Health’s inventory will be available on Vistar’s platform for DOOH media.

Martech Movers

Folloze names Jill Rowley to its advisory board. The ABM company says the appointment is in support of its growth strategy.

New York Times names Kathleen Diamantakis managing director of strategy, T Brand. Diamantakis was previously at Kirshenbaum Bond Senecal (KBS) where she was chief strategy development officer.

FISION appoints John Bode to its board of directors. He is currently the company’s global CFO and will serve as company director and chairman of its audit committee.

Fingerpaint Marketing announces Kevin Kish as new head of finance and accounting. Kish was previously at Syneos.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to [email protected].


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Robin Kurzer
Contributor
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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