Google AdSense launches new type of ad format that optimizes placements

The company says that publishers who use Auto ads could see a revenue lift of up to 15%.

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Google Adsense Icon6 1920Google AdSense rolled out Auto ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go undiscovered.

The new ad format uses machine learning to automatically place ads where they are likely to perform well. Additionally, Auto ads allow publishers to place ad code on their pages only once, toggling features on and off, without requiring code changes.

Some of the benefits of Auto ads, according to the announcement, include:

  • Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.
  • Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue
  • Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch — there’s no need to change the code again.

Auto ads is Google’s latest in a series of updates to AdSense meant to improve performance for both publishers and users.

“Auto ads bring the best of Google to AdSense,” said Violetta Kalathaki, Google product manager. “Auto ads leverage machine learning to give publishers the ability to make smart, data-driven decisions automatically, so that they can focus on creating compelling content. With this launch, we’re making it easier for publishers to optimize for both revenue and user experience across their site in just a few easy steps.”

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About the author

Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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