Michelle Robbins
Contributor

Michelle Robbins

Connect

About Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech, and Search Engine Land, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Michelle Robbins's latest articles

Digital transformation

MarTech Today: What consumers think their personal data is worth & how to increase database integrity

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Study: US consumers think their personal data is worth only $244 per yearDec 8, 2017 by Greg Sterling The survey of US and UK consumers found considerable confusion and ambivalence about […]

Digital transformation

MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]

Digital transformation

MarTech Today: VirtualWisdom update, Twitter’s shrinking ad business & what marketers really want for Christmas

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Getting the whole picture: VirtualWisdom’s update enhances systems visibilityDec 6, 2017 by Robin Kurzer The company says its “app-centric” IPM is a breakthrough in infrastructure monitoring. Twitter’s ad business has shrunk, but […]

Digital transformation

MarTech Today: Pointy, retailer-brand relationships & a 10-step plan for GDPR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pointy helps customers find what they need close to homeDec 5, 2017 by Robin Kurzer The technology helps local businesses compete with big ecommerce retailers. 4 ways retailer-brand relationships will change in […]

Digital transformation

MarTech Today: The next wave of ABM

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The next wave of ABM: A blended approach (Part 1)Dec 4, 2017 by Jessica Fewless Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages […]

Marketing management

Marketing Day: May 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: TheFind Gives Us A “Glimpse” Of A New Social Shopping Experience On Facebook Over the past several months there have been a number of stories about how retailers and brands are […]

Fuel for your marketing strategy.