Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Michelle Robbins on November 3, 2017 at 4:21 pm | Reading time: 3 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook rolls out polls for Pages across desktop, mobile
Nov 3, 2017 by Tim PetersonPolling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests. - A new report finds that retailers have room for improvement in email effectiveness
Nov 3, 2017 by Barry LevineConducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown. - Television is dead. Long live video
Nov 3, 2017 by Peter MinniumVideo consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age. - Why agency communication needs to pivot from reporting to analysis (and how)
Nov 3, 2017 by Garrett MehrguthHow can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. - 3 strategies for maximizing your website UX
Nov 3, 2017 by Andy PaquinHow can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
Nov 3, 2017 by Barry LevineWithin mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone number for a single-use token. - A new report finds that retailers have room for improvement in email effectiveness
Nov 2, 2017 by Barry LevineConducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown. - Slow adoption shows marketers fear ABM when they shouldn’t
Nov 3, 2017 by Meredith BrownIf you think adopting account-based marketing requires a major overhaul, you’re not alone. But contributor Meredith Brown says you can take advantage of this valuable approach with your existing resources.
Online Marketing News From Around The Web:
- 5 things to know from this week: Walmart vs. Amazon, ads.txt adoption and more, Digiday
- Apple makes more revenue through services than AirPods, Apple TV, Watch, and iPads sales combined, The Verge
- Clarifying The Twitter Rules, Twitter Blog
- Comcast asks the FCC to prohibit states from enforcing net neutrality, Ars Technica
- Unubo makes it easy to track what you or your startup spends on subscription services, TechCrunch
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Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech, and Search Engine Land, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.