Marketing Day: Live from Oculus Connect, Twitter’s ‘Happening Now’ and the new CMO role

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Live from Facebook-owned Oculus’s annual VR conference: Day 1
  Oct 11, 2017 by Tim Peterson

  All the news from the opening keynote at the virtual reality company’s annual developer conference.

• Twitter announces what’s ‘Happening Now’ for sporting events, and plans for a bookmarking feature
  Oct 11, 2017 by Greg Finn

  Twitter is giving users the ability to find tweets on real-time topics, while also planning a bookmarking to let users save content for later.

• The ever-increasing importance of usability and trust in link building
  Oct 11, 2017 by Julie Joyce

  Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.

• Why it pays to skip the form (and embrace chat)
  Oct 11, 2017 by Andrea Lehr

  Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help.

• The new CMO role in digital commerce
  Oct 11, 2017 by Andrew Waber

  In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position.

• Updated for 2017! Enterprise Paid Media Campaign Management Platforms
  Oct 11, 2017 by Digital Marketing Depot

  The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Brandwatch adds more content intelligence by buying BuzzSumo
  Oct 11, 2017 by Barry Levine

  The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.

• 4 ways to revamp your email creation process
  Oct 11, 2017 by Mary Wallace

  If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.

• How marketers are wrestling with virtual reality’s adoption issue
  Oct 11, 2017 by Tim Peterson

  VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, VR-based filmmaking and AR, VR can still be valuable.

Online Marketing News From Around The Web:

Business Issues

• Apple’s first ever VP of diversity and inclusion says she focuses on everyone, not just minorities, Quartz
• Facial recognition technology will replace IDs, credit cards, and passwords, Venture Beat
• How will we face being defeated by machines?, The Verge

General Internet Marketing

• How Facebook rewards polarizing political ads – The Verge, www.theverge.com
• Trends That Will Elevate The IoT Influence In 2018, Read/Write

Internet Marketing Industry

• Amazon’s AI division is a revolving door of talent for Microsoft and Google, The Next Web
• Apple’s Tim Cook on iPhones, augmented reality and how he plans to change your world, The Independent
• Facebook buys targeted ads on Google about Russia’s targeted ads on Facebook, Mashable

Mobile/Local Marketing

• Google is adding Duo video calling to the dialer and SMS app of Pixel, Android One phones, Android Central
• Making video calling easier on your Android phone, www.blog.google

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech, and Search Engine Land, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.