Marketing Day: AdWords Scripts, LinkedIn & AI and Google Tag Manager

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • 5 ways to capitalize on Google Tag Manager
    Oct 9, 2017 by Stela Yordanova
    If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.

  • AdWords Scripts now available in new AdWords interface
    Oct 9, 2017 by Frederick Vallaeys
    AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.

  • How marketing ops can deliver value to the C-suite
    Oct 9, 2017 by Peter Ladka
    Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization.

  • Microsoft’s LinkedIn integration, AI and what it means for marketers
    Oct 9, 2017 by Justin Freid
    Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns.

  • Local SEO: 7 Google My Business questions asked and answered
    Oct 9, 2017 by Sherry Bonelli
    At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.

  • 5 Steps to AMP Up Your Call Conversions
    Oct 9, 2017 by Digital Marketing Depot
    How do you balance the need for speed with your need for more detailed call tracking and attribution data? In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users.

  • A Google Attribution (and Attribution 360) readiness checklist
    Oct 9, 2017 by David Booth
    With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready.

  • Are you a marketer? You need to be marketing yourself
    Oct 9, 2017 by Sweta Patel
    Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand.

  • Here’s how TouchCR is tracking users in a Safari-compliant way
    Oct 9, 2017 by Barry Levine
    The Chicago-based ecommerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era.

Online Marketing News From Around The Web:

Analytics

Business Issues

Ecommerce

MarTech

Mobile/Local Marketing

Social Media


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Michelle Robbins
Contributor
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech, and Search Engine Land, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

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