Marketing Day: AdWords Scripts, LinkedIn & AI and Google Tag Manager

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 5 ways to capitalize on Google Tag Manager
  Oct 9, 2017 by Stela Yordanova
  If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. 

• AdWords Scripts now available in new AdWords interface
  Oct 9, 2017 by Frederick Vallaeys
  AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect. 

• How marketing ops can deliver value to the C-suite
  Oct 9, 2017 by Peter Ladka
  Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. 

• Microsoft’s LinkedIn integration, AI and what it means for marketers
  Oct 9, 2017 by Justin Freid
  Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements in artificial intelligence, will impact your marketing campaigns. 

• Local SEO: 7 Google My Business questions asked and answered
  Oct 9, 2017 by Sherry Bonelli
  At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. 

• 5 Steps to AMP Up Your Call Conversions
  Oct 9, 2017 by Digital Marketing Depot
  How do you balance the need for speed with your need for more detailed call tracking and attribution data? In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. 

• A Google Attribution (and Attribution 360) readiness checklist
  Oct 9, 2017 by David Booth
  With a full rollout of Google Attribution approaching, marketers need to be prepared to get the most out of Google’s attribution services. Columnist David Booth offers a checklist to help ensure you’re ready. 

• Are you a marketer? You need to be marketing yourself
  Oct 9, 2017 by Sweta Patel
  Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. 

• Here’s how TouchCR is tracking users in a Safari-compliant way
  Oct 9, 2017 by Barry Levine
  The Chicago-based e-commerce platform is adding local storage keys and identity resolution to its device fingerprinting for the cookie-less era. 

Online Marketing News From Around The Web:

Analytics

• Enterprise AI needs high data quality to succeed, Read/Write

Business Issues

• Former MI5 spy: We must fight for digital privacy, The Next Web
• How Amazon is readying its blitz on the ad industry, Digiday
• Microsoft mixed reality guru Alex Kipman believes communication will be VR’s killer app, Venture Beat

E-Commerce

• AI-backed voice assistants make customer support efficient yet human, Venture Beat
• Chatbots are here to stay, what the data is telling us about the people that use them, The Next Web
• Walmart launches Mobile Express Returns to refund or exchange online items in physical stores, TechCrunch

MarTech

• Here’s how TouchCR is tracking users in a Safari-compliant way, MarTech Today
• Marketing and culture: The key drivers of growth, MarTech Today
• The rise of the customer data platform as marketing’s ‘central nervous system’, MarTech Today

Mobile/Local Marketing

• ‘Our minds can be hijacked’: the tech insiders who fear a smartphone dystopia, The Guardian
• Microsoft’s Joe Belfiore says Windows 10 Mobile features and hardware are no longer a focus, Windows Central

Social Media

• Facebook security chief rants about misguided “algorithm” backlash, TechCrunch
• News Feed FYI: New Test to Provide Context About Articles, Facebook
• YouTube Grows Up: Inside the Plan to Take on Netflix and Hulu, The Hollywood Reporter

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech, and Search Engine Land, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.