Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• SEO in 2018: Optimizing for voice search
  Dec 15, 2017 by Bryson Meunier

  Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

• How to integrate display with search and video
  Dec 15, 2017 by Grace Kaye

  Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.

• Assessing the impact of poor data on retail: The 1-10-100 rule
  Dec 15, 2017 by Tom Mucklow

  With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

• Janrain launches Identity Groups for consumers
  Dec 15, 2017 by Barry Levine

  The new offering lets an account owner invite others to set up access-limited profiles — without surrendering the master password.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more
  Dec 15, 2017 by Robin Kurzer

  The martech week in review: news and announcements in marketing technology this week that you might have missed.

• Ad consortium based around LiveRamp’s IdentityLink boosts membership
  Dec 15, 2017 by Barry Levine

  The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.

• MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
  Dec 15, 2017 by Barry Levine

  The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.

• The 2018 ad tech predictions you didn’t expect to see
  Dec 15, 2017 by Lewis Gersh

  Martech and ad tech are here to stay, but it’s not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.

• Branch rolls out a new ‘people-based’ attribution engine
  Dec 15, 2017 by Robin Kurzer

  The company says that most marketers don’t know how broken mobile attribution really is.

Online Marketing News From Around The Web:

• The Great AI Paradox, Techology Review
• Twitter Has Transformed Itself, and No One Noticed, Slate
• Why Brands Lost Their Fear of Controversy and Got Political in 2017, Adweek

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech, and Search Engine Land, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.