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It’s rare you see a panel with Facebook, Google and Pinterest on it — but that’s what we’ve got with a session today at CES about audience engagement. They’re not alone, but to be honest, I struggled with how best to sum-up a session called “The Art and Science of Driving the Connected Audience” without […]
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […]
TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies react? That’s what Twitter is exploring in a panel at CES. The session is led by and involves several Twitter executives, as well as advertisers and companies that use Twitter. The […]
What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk at CES today. NOTE: For more about Google’s big announcement that came as part of today’s talk, see our story, Google Goes All In On “Viewability” For Display And YouTube Ads The […]
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […]
Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising. The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following […]
Visa follows MasterCard? So it seemed. Twitter's expansion of ads into "Following" lists can make people seem to follow accounts, even if they don't.
If you need an update on Santa's progress, your favorite social media site might have them.
Will future generations think of Santa tracking as synonymous with Google as past ones have thought of for NORAD?
It wasn’t more money that helped Yahoo win the Firefox search deal away from Google. According to Mozilla CEO Chris Beard, whose Mozilla Foundation oversees Firefox, Yahoo was simply the better strategic partner. In an interview today with Marketing Land, Beard said that the deals it was looking at had “equivalent economics” but Yahoo had the edge […]
Will Yahoo’s new deal with Firefox help the company grow search traffic? Yahoo CEO Marissa Mayer said she hopes so — and she hopes the Yahoo-Microsoft alliance will grow along with it. In an interview today with Marketing Land, Mayer declined to reveal specific numbers regarding traffic Yahoo expects to gain from the deal. But […]
Twitter is having its Twitter Analyst Day today for investment analysts, designed to reassure them about the company’s future. Analysts got told one of the growth strategies Twitter has is to gain more Google traffic. That’s ironic, given how three years ago, Twitter didn’t renew a deal that gave it unprecedented Google visibility. Twitter Ramps Up […]
Twitter has just announced that it has moved its tweet box on the Twitter web site to the top of timelines, something it says will make it easier to tweet. Twitter shared the news appropriately enough in a tweet: Previously, Twitter had put the tweet box to the left-side of the page, as you can […]
Taco Bell’s unusual move to go “dark” on its various social media accounts yesterday in order to push people to its new mobile app for ordering food appears to have been a big success. The app has skyrocketed to be the 22nd most downloaded app for iOS users in the United States, according to the […]
Today, Taco Bell made a dramatic move by “going dark” on its social media accounts, including making its seem like its Twitter account had started over, dumping over one million followers. But now Marketing Land found where the “real” Taco Bell Twitter account made its run for the border. Taco Bell Goes “Dark” On Social Media To […]
If you’ve ever signed someone up for a new Twitter account, one of the challenges a new person faces — and Twitter as a company faces — is how to start. Twitter does offer suggested accounts to follow. However, a change to suggesting interests to follow rather than accounts could be a game changer. I didn’t get to listen to […]
You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To explain this […]
Columnist Danny Sullivan explains a recent change in Google's search engine results pages in terms tailored for busy CMOs making critical decisions.
Our live blog is below: What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina del Rey today, and our live blog of it gets going at noon PT. The session is […]
Hello from the Variety Entertainment & Technology Summit in Marina del Rey, where Guardians Of The Galaxy director James Gunn will be doing a keynote conversation on the topic. Tune in at 10:30am PT for our live blog, below.
Increasingly, Google has been trying to provide people with direct answers to questions rather than sending them to web sites. That got Google into trouble yesterday with comedian Stephen Colbert, because it cut an inch off his height. On his show last night, Colbert joked about googling himself as he regularly does, only to be horrified […]
We’ve had the ability to speak a search query to smartphones for some time now, but there hasn’t been a lot of data on what types of searches are most done this way. A new study commissioned by Google reveals that getting directions is the most popular query type among adults. Over at our sister […]
Bad news for the folks who think using Siri can make you more productive while driving. A new study by the AAA automobile group has found Siri to be incredibly distracting while behind the wheel. The AAA worked with Apple to develop a completely hands-free version of Siri. It responded to voice commands without requiring any […]
What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically, search goliath Google. Early on in BuzzFeed’s history, getting mistakenly hit by a Google penalty caused BuzzFeed to focus on social — a decision that’s been phenomenally successful for the media company. BuzzFeed founder […]
Last week, Rupert Murdoch’s News Corp sent an open letter to the European Union outlining competition concerns it has about Google. This week, Google has fired back with its own open letter addressed to Murdoch. Both letters have issues, so consider this an pseudo-open letter to both of them. The News Corp letter was sent […]
Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how brazen one was today, when I called just to see what would happen after an email I received. I guess I’d had enough. We’d gotten five messages through our Marketing Land tip […]
While we’re still waiting for the results of Scotland’s vote today on whether to go independent from the United Kingdom, Twitter is out with stats showing that if hashtags were votes, then the pro-independence side would be winning. Since August 5, the #VoteYes hashtag for pro-independence has been tweeted 1.1 million times, compared to the […]
As expected, Apple announced two new iPhones today, as well as a new digital payments system and smartwatch. Below, our live blog of its event, where the iPhone 6, iPhone 6 Plus, Apple Pay and the Apple Watch were revealed. You might find the live stream from Apple itself still available here. In addition, we’ll have […]
All that work McDonald’s has done to convince people of the quality of its food, gone in a tweet? It’s probably not that bad, but it is embarrassing that McDonald’s called one of its own educational videos “bad information” on Twitter today. Come along for this edition of brand tweet gone bad. It started on Monday, […]
Long before Twitter allowed you to share pictures natively through its own Twitter pictures service, there was Twitpic. It was even one of the default choices Twitter offered. But now Twitpic is closing — and putting the blame on Twitter. In a post today, Twitpic said it will close on September 25, because of a […]
Have you been sharing links on Facebook by embedding them in the caption of a photo, rather than letting Facebook turn the link into a “link format” share that often pulls a title, description and picture? Stop that — at least if you want more traffic going forward, Facebook says. Facebook announced today that links […]
The Daily Telegraph’s recent campaign to document all its stories that have been removed from Google under the EU’s Right To Be Forgotten took an odd turn today when the Telegraph itself mysteriously removed three stories about removals. Make your head hurt? Me, too — especially when I literally watched one of the stories I […]
Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else up. Just like Facebook, what you share on Twitter isn’t seen by all your followers. Facebook has been under fire for over a year as brands have noticed that their posts have gotten less […]
When it comes to censorship, the European Union generally isn’t one of the political entities that immediately comes to mind. But it should, especially since its new Right To Be Forgotten mandate has the political union acting in the same manner as that poster child of censorship, China. Sound crazy, that the EU could possibly […]
The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can’t find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that’s now been “forgotten” in Google. The […]
Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here’s our guide that […]
Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they’ve yet to appear. When […]
During the keynote of Google’s annual developers conference today — Google I/O 2014 — the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into […]
Brand building service SocialChorus has learned a lesson that other native advertising players should also know. Even when you’re focused on building awareness through social media, you can’t ignore Google and its rules, not if sponsored posts and links in native advertising are involved. The company’s platform came under attention this week after an agency […]
America’s spy agency, the Central Intelligence Agency, has joined Twitter — and proven it has a sense of humor right from the start. For its first tweet, the CIA joked it could neither confirm or deny that it was making its first tweet: We can neither confirm nor deny that this is our first tweet. […]