Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […]
Danny Sullivan on January 7, 2015 at 2:16 pm | Reading time: 1 minute
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES.
Speaking at the session will be:
- B. Bonin Bough , Vice President of Global Media and Consumer Engagement , Mondelez International
- Dana Anderson, Senior Vice President and Chief Marketing Officer, Mondelez International
It gets started at 11:30am PT. Our live blog is below:
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