This Is Where Taco Bell’s “Missing” Twitter Account Has Gone

Today, Taco Bell made a dramatic move by “going dark” on its social media accounts, including making its seem like its Twitter account had started over, dumping over one million followers. But now Marketing Land found where the “real” Taco Bell Twitter account made its run for the border. Taco Bell Goes “Dark” On Social Media To […]

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Today, Taco Bell made a dramatic move by “going dark” on its social media accounts, including making its seem like its Twitter account had started over, dumping over one million followers. But now Marketing Land found where the “real” Taco Bell Twitter account made its run for the border.

Taco Bell Goes “Dark” On Social Media To Promote Mobile Ordering App is our earlier story that covers Taco Bell’s move today, a seeming closure of various social media accounts to encourage people to try its mobile app for ordering food.

On Twitter, the @TacoBell account currently looks like this:

tacobell gone

As you can see, there’s only one tweet, saying that Taco Bell isn’t on Twitter:

https://twitter.com/tacobell/status/527112008420712449

The account, which previously had 1.4 million followers is now down to around 1,500. Here’s how it used to look, according to Google’s cached copy:

Taco Bell   TacoBell    Twitter 2

So wow — did Taco Bell really dump all those followers for what’s likely to be a one-day stunt? No. As Matt Navarra, social media director of the The Next Web, pointed out, it seemed likely that Taco Bell just renamed its old account to keep all of its followers, and when the promotion is done, it will rename it back:

If so, that means the old account should be lurking out there with all of Taco Bell’s old tweets and still retaining its followers. And it is, under the name of @totallynothere:

taco bell totally not there

You can see that the last two tweets match what was previously on the Taco Bell account, plus this account has 1.4 million followers. I also know it’s the Taco Bell account because I was shown as following it. Previously, I’d been following Taco Bell under the Taco Bell name. So, when the account was renamed, I continued to follow it.

Perhaps the most interesting thing is how quickly Twitter itself acted to make the “new” Taco Bell account verified. If an verified account is renamed, it loses its verified status. That’s why the old account no longer has the blue verified checkmark.



The new account also lacked this initially, but now it has one. That means either Twitter went out-of-its-way to help Taco Bell as part of this promotion when asked or decided it had better make it verified to reassure people that the fake Taco Bell account was really real. Well, you know what I mean.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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