Live Blog: The Entertainment Industry & Cross-Platform Marketing

Our live blog is below: What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina del Rey today, and our live blog of it gets going at noon PT. The session is […]

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Our live blog is below:Variety Summit

What can the entertainment industry teach about marketing across platforms ranging from social media to outdoors to TV? That’s the topic of a special panel here at the Variety Entertainment & Technology Summit in Marina del Rey today, and our live blog of it gets going at noon PT.

The session is called, “Go Big Or Go Home: All-Platform Marketing and Advertising Campaigns” and is described as follows:

Marketers are increasingly tasked to launch new products and entertainment projects through all possible channels – social media, TV, online video, mobile, outdoor, events and more. What are the best opportunities to spread your message effectively and efficiently given this explosive mountain of choice? How are media platforms guiding advertisers to make the best decisions to drum up buzz?

Speakers are:

  • Scott Donaton, Global Chief Content Officer & Head of UM Studio, Universal McCann
  • Nick Mehra, Head of Global Media Partnerships, Spotify
  • Gabriel Zalzman, EVP Global Enterprise, Mattel
  • Megan Wahtera, SVP and Head of Interactive Marketing, Paramount Pictures

Here’s the live blog:




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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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