Danny Sullivan
Contributor

Danny Sullivan

Connect

About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

Marketing management

Vice’s Digital Chief: Unfollows Are The Most Important Social Media Metric

What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows. That’s what Mike Germano, Chief Digital Officer at VICE, shared during the “How Vice Media Dominates Multi-Platform” session at the CES conference in Las Vegas today. “When we start to annoy our users, they unfollow,” Germano said, […]

Marketing management

CES Live Blog: 2016 Media Outlook: Group M & Nestle

What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES conference in Las Vegas today. The session is moderated by Paul Woolmington, Global Co-Chairman, CDX Forums and has Rob Norman, Global Chief Digital Officer, GroupM, and Pete Blackshaw, Global Head of […]

Customer experience

Live Blog: Machine Learning Day At Google

Google’s big on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping process Google’s search results. To help educate the press — and by extension, the general public — about its AI efforts, Google is hosting a special day about machine learning at its main campus in Mountain View. NOTE: […]

Get the must-read newsletter for marketers.