Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […]
Danny Sullivan on January 6, 2015 at 1:10 pm
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy?
Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross Platform Advertising.”
On the panel are:
- Bruce Eisen, Founder and President, Digital Advisors (moderator)
- Xavier Kochhar, CEO, The Video Genome Project
- Andrew Solmssen, Managing Director, POSSIBLE (WPP)
- David Berkowitz, Chief Marketing Officer, MRY
- Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark
- Mark Goldman, Co-Founder and CEO, ExtendTV
- Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
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