Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […]
Danny Sullivan on January 6, 2015 at 1:10 pm | Reading time: 1 minute
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy?
Perhaps some answers will come from a special CES session being held today — “Video Intelligence: Strategizing Cross Platform Advertising.”
On the panel are:
- Bruce Eisen, Founder and President, Digital Advisors (moderator)
- Xavier Kochhar, CEO, The Video Genome Project
- Andrew Solmssen, Managing Director, POSSIBLE (WPP)
- David Berkowitz, Chief Marketing Officer, MRY
- Cameron Friedlander, Marketing Technology | North America, Kimberly-Clark
- Mark Goldman, Co-Founder and CEO, ExtendTV
- Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.