Why CMOs struggle and how aligning with CFOs changes everything
Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility.
More from MarTech: Page 9
Will AI end SEO?
From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities.
How to prove ROI from AI workflow integration in B2B marketing
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment.
Why martech consolidation business cases fall short
Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed.
Marketing artificial intelligence (AI)
AI commoditizes marketing execution and elevates judgment
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity.
Walmart says ChatGPT checkout converted 3x worse than its own website
Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences.
The hidden costs of chaotic content workflows
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output.
15 HubSpot updates from February 2026 you don’t want to miss
The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot.
Why confidence, not performance, is shaping media spend
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels.
ActiveCampaign extends its AI capabilities with context and scale
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.
AI is reshaping what entry-level marketing work looks like
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows.
Why email is now identity and deliverability infrastructure
Here's how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market.
Why CFOs are taking control of GTM strategy
Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue.
3 ways to reduce bias in AI with better context
AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here's how to correct them.
Marketo deprecates SEO feature in latest release notes
The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer.
The age of the AI shopping agent isn’t here… yet
Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes.
The real GTM advantage is owning language and signal
Most deals are decided before the funnel starts, and marketers who don’t own buyer language and signal are losing before they even start.
Middle managers are the missing link in AI adoption
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change.
Salesforce brings AI directly into CRM workflows for SMBs
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing.
Email personalization has an overuse problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value.
Why connected customer experiences keep failing
Your martech stack probably isn't the problem. Your operating model is. Here's what a panel of practitioners agreed needs to change.
Too many workflows are breaking marketing automation
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable.
The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS
As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics.
5 LinkedIn ad tactics for B2B marketers
Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.
Breaking through creative ops bottlenecks: Your 2026 technology roadmap
How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows.
Take the 2026 State of Your Stack Survey
The martech landscape is shifting fast. Share your expertise in the 2026 survey to help the community benchmark AI, data and stack strategy.
Most consumers use AI, but few fully trust it
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers.
Breaking free from data prison with a roadmap to unified customer insights
At the March MarTech Conference, we discussed how to escape 'data prison' by focusing on operating models and culture over tech to finally end marketing silos.
When AI decisions create customer friction
When AI systems misread signals and make automated decisions, the friction customers experience erodes trust, retention and revenue.
Why emotion data is changing how ads get tested
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media.
Say goodbye to busywork: Rethinking marketing workflows for a smarter future
At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine.
Brands that win are clearer, not louder
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all.
AI is repricing the marketing stack, not collapsing it
AI is making coordination tools easier to copy, putting pricing pressure on parts of the marketing stack built on convenience rather than risk.
AI’s disruption of online commerce is just starting
AI agents might not be taking your list to the store just yet, but AI is still reshaping the world of retail.
How to build context-aware customer experiences
At the March 2026 MarTech Conference, we discussed why your operating model, not your tech, is the key to stopping customer friction and aligning your teams.
7 ways to revive dormant email lists without wrecking deliverability
Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely.
Marketing artificial intelligence (AI)
IAB proposes new payment rules for AI content access
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online.
Why marketing needs a decision infrastructure for AI
AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable.
Why the future of marketing looks like product management
Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey.
The marketing data most companies still fail to measure
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data.