Hidden PPC traffic killers
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account.
Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service agency obsessed with PPC performance since 2002. Current clients include Well.ca, Princess Auto, and Nuts.com. Andrew wrote 2 editions of Winning Results With Google AdWords (McGraw-Hill), a pioneering book on PPC strategy and tactics. He continues to speak regularly at SMX and other events. He was also an adviser to (and later, co-founder of) a consumer review startup, Toronto-based HomeStars, acquired by HomeAdvisor in 2017.
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account.Andrew Goodman | May 18, 2018 at 12:43 pm ET
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.Andrew Goodman | Sep 8, 2017 at 4:18 pm ET
You may think you're hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.Andrew Goodman | Mar 24, 2017 at 1:15 pm ET
Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can be doing better.Andrew Goodman | Feb 26, 2016 at 12:11 pm ET
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be -- and he's here to help simplify your life.Andrew Goodman | Jan 29, 2016 at 11:04 am ET
Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way. To improve performance, he says, we must understand the greater picture.Andrew Goodman | Dec 4, 2015 at 11:20 am ET
Contributor Andrew Goodman shares insights from a group of industry veterans who discuss the state of attribution and the importance of getting to the core of conversions.Andrew Goodman | Oct 2, 2015 at 12:33 pm ET