Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account.
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.Andrew Goodman | Sep 8, 2017 at 4:18 pm ET
Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way. To improve performance, he says, we must understand the greater picture.Andrew Goodman | Dec 4, 2015 at 11:20 am ET
Contributor Andrew Goodman shares insights from a group of industry veterans who discuss the state of attribution and the importance of getting to the core of conversions.Andrew Goodman | Oct 2, 2015 at 12:33 pm ET