Why CIPA is changing the conversation around digital tracking
CIPA is prompting companies to rethink tracking, consent, and data collection. Here's what marketers need to know and how to respond.
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Joss Merckaert is the Head of Operations for fifty-five's US office, spearheading data strategy initiatives and consulting excellence. With a decade of experience, he excels at managing large-scale web analytics, privacy compliance, and conversion rate optimization (CRO) projects. Joss has a proven track record of leading multidisciplinary teams for Fortune 500 companies, ensuring that data is not just collected, but leveraged strategically. He brings a strong background in marketing and strategy, and holds a Master's degree from HEC Paris, France's #1 business school.
CIPA is prompting companies to rethink tracking, consent, and data collection. Here's what marketers need to know and how to respond.
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