GPC compliance must be a legal priority for U.S. marketers
Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Joss Merckaert is the Head of Operations for fifty-five's US office, spearheading data strategy initiatives and consulting excellence. With a decade of experience, he excels at managing large-scale web analytics, privacy compliance, and conversion rate optimization (CRO) projects. Joss has a proven track record of leading multidisciplinary teams for Fortune 500 companies, ensuring that data is not just collected, but leveraged strategically. He brings a strong background in marketing and strategy, and holds a Master's degree from HEC Paris, France's #1 business school.
Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure.
Joss Merckaert | Feb 25, 2026 at 8:57 am ET