Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."