Everything you need to know to prep your clients for the change.
More from MarTech: Page 8
Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.
The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems.
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.