Marketing Day: EBay Turns 20, New YouTube Data & Engagement Vs. Monetization
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on September 8, 2015 at 4:05 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- EBay Celebrates 20th Anniversary With “20 Days Of Deals” Promotion & Major Update To Mobile Apps
Sep 8, 2015 by Amy Gesenhues
Launched in 1995, the online marketplace now includes 25 million sellers, 157 million buyers and more than 800 million product listings. - YouTube Reportedly Prepping For Independent Viewability Measurement
Sep 8, 2015 by Ginny Marvin
A report by the Financial Times cites advertiser pressure for the move. - A New Definition For Marketing: Lessons From MyFitnessPal
Sep 8, 2015 by Sanjay Dholakia
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels. - 4 Reasons Brands Should Sell Directly To Consumers Online
Sep 8, 2015 by David Rekuc
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. - 4 Characteristics Of A Contextually-Aware Email Marketing System
Sep 8, 2015 by Chad White
Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message more closely to your audience. - Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line
Sep 7, 2015 by Keith Fagan
Columnist Keith Fagan offers some steps to help independent publishers benefit from the growing trends of engagement and viewability. - Final Agenda For MarTech Europe Is Up. Register Now!
Sep 7, 2015 by Marketing Land
Attend MarTech: The Marketing Tech Conference. Marketing technology experts from Europe’s leading companies will share successes and learnings. They’ll discuss implementing marketing solutions and re-engineering their organisations to optimise the investment. - Factual Announces Deals With Apple And Facebook For Improved Location Data
Sep 4, 2015 by Greg Sterling
Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile. - Bing Pushes Microsoft’s Edge Browser When People Search For “Chrome” Or “Firefox”
Sep 4, 2015 by Danny Sullivan
Tactic of using search for self-promotion is common, but it could hurt Microsoft’s case that Google shouldn’t favor its own products in Google search. - Heineken USA Buys Facebook & Twitter Users A Beer In A Bid To Expand its Customer Base
Sep 4, 2015 by Pamela Parker
The American arm of the Dutch brewer hopes the social media sampling effort gets its iconic green bottles in some new hands.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search, Content & Customer Experience – Moving Prospects From Awareness To Action
- The Opportunity Prospector: Link Development’s Most Undervalued Role
- Re-Examining The Top 10 Paid Search Best Practices, Part 1
- Final Agenda For MarTech Europe Is Up. Register Now!
Online Marketing News From Around The Web:
Analytics
- 5 businesses that benefit from data science, www.mobilecommercedaily.com
Blogs & Blogging
- How to Choose the Best Comment System for Your Blog, www.socialmediaexaminer.com
- How to Create and Manage a Corporate Blog, www.copypress.com
- Old Navy leverages bloggers to extend summer sales into autumn relevancy, www.mobilecommercedaily.com
- Super Niching: The Dirty Little Secret Of Successful Bloggers Everywhere, www.problogger.net
- Why Site Speed is Crucial for Every Blogger, www.blogtyrant.com
Business Issues
- Apple’s Real Rival Isn’t Google, www.wsj.com
- Former Twitter CFO Mike Gupta on Why He Joined the Startup Docker, Wall Street Journal
- Google Express: Now available to over 25 million more people in the Midwest, googlecommerce.blogspot.com
- Google Wanted To Invest In Uber So Badly, It Gave CEO Travis Kalanick A Blank Term Sheet, www.fastcompany.com
- The Clinton Campaign Taps Silicon Valley Talent As 2016 Approaches, techcrunch.com
Content Marketing
- “Is that our product placement?”: A brief history of native advertising, digiday.com
- 51 Content Marketing Hacks, heidicohen.com
- 6 Bad Content Marketing Habits, www.toprankblog.com
- Content, Shares, and Links: Insights from Analyzing 1 Million Articles, moz.com
- How Qantas Uses Employees to Tell the Brand Story, www.convinceandconvert.com
- How to Get the Right Content to the Right People at the Right Time: A Look at This American Life, contentmarketinginstitute.com
- How to Use Content Marketing to Sell Products Online, www.jeffbullas.com
- Three Content Strategy Mistakes Every Marketer Should Avoid, www.martechadvisor.com
Conversion Optimization
- 5 Interactive Calls to Action That Prospects Can’t Resist, contentmarketinginstitute.com
- How to Have an Effective Conversion Optimization Strategy Without Wasting Time or Money, blog.crazyegg.com
- The “Test Window” Methodology for Conversion Optimization Testing, www.goinflow.com
Copywriting, Design & Usability
- A plea to agencies: let designers get back to designing, digiday.com
- Audience-Based Navigation: 5 Reasons to Avoid It, www.nngroup.com
- Customer Experience Optimisation should be on every brand agenda, www.branded3.com
- How the Top 50 Marketing Blogs Rock Design, www.jeffbullas.com
- UX Generalists or Specialists?, www.uxmatters.com
- Your Actionable Usability Checklist: Usability Mistakes to Fix, www.searchenginepeople.com
Display & Contextual Advertising
Domaining
- Where Are the Domain Registrars of China?, www.domaininvesting.com
Ecommerce
- 3 Methods for Cross-selling on Product Pages, www.practicalecommerce.com
- Designing The New Customer Experience: What Happens After Checkout?, company-enterprise.myshopify.com
- E-retailers’ holiday hurdles include inventory, delivery, shipping and service, www.internetretailer.com
- Market Segmentation 101 For Retail Businesses, www.verticalresponse.com
- Product Descriptions: Should You Hire a Content Agency or Bring it In-House?, www.copypress.com
- Where are the best places to upsell and cross-sell on ecommerce sites?, econsultancy.com
Email Marketing
- 7 Ways to Create Impactful Email Marketing Campaigns, www.toprankblog.com
- A Procrastinator’s Approach to A+ Email Marketing, blogs.constantcontact.com
- Complete Guide to Email Marketing Metrics, www.verticalresponse.com
- The Metrics that Matter: How to Measure the Effectiveness of Your Email Program, blog.returnpath.com
- Tips to Improve Your Email Click-Through Rate, blogs.constantcontact.com
General Internet Marketing
- 10 inspiring experiential marketing examples, econsultancy.com
- 3 Ways to Get User Feedback on Your Marketing Initiatives, www.usertesting.com
- Getting Started with Influencer Marketing, www.searchenginejournal.com
- How to Leverage Your Internal Resources in External Marketing Efforts, www.convinceandconvert.com
Internet Marketing Industry
- Attend Launches Next Version of Event Management Platform with New Mobile App, blog.attend.com
- gShift Launches Smart URL to Measure the Value of Content and Influencers, www.gshiftlabs.com
- Pixability Accelerates International Expansion with Appointment of EMEA Managing Director, www.pixability.com
- Taptica Further Expands by Adding Social to Mobile Offering Through Acquisition of AreaOne, www.marketwired.com
MarTech
- 7 Tips for Efficient Marketing Technology Adoption and Management, www.martechadvisor.com
- Cracking The US Isn’t Always Easy For International Ad Tech, adexchanger.com
- How 5 brands have used facial recognition technology, digiday.com
- Meet WPP’s firm of strategic marketing technologists, chiefmartec.com
Mobile/Local Marketing
- 36 Percent of Smartphone Owners Use Messaging Apps, Says Research, smallbiztrends.com
- 6 Tips to Create a Successful Mobile Marketing Plan, www.martechadvisor.com
- 8 Mobile App Trends Of 2015, usabilitygeek.com
- Amazon plans to sell $50 tablet, www.reuters.com
- Android Can Dominate The Enterprise Mobility Game, techcrunch.com
- Chat App Kik Introduces QR Codes To Connect Users And Brands, techcrunch.com
- DAM Tips to Improve Mobile Marketing, www.cmswire.com
- The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive, streetfightmag.com
- Update Your Attitude & Prepare for Mobile Advertising Success, www.clixmarketing.com
- Why Southeast Asia Is Leading The World’s Most Disruptive Mobile Business Models, techcrunch.com
Reputation Management
- How Negative Yelp Reviews Could Help Your Rep, www.searchenginejournal.com
Social Media
- Twitter clutters up iOS and Android timelines with ‘Who to Follow’, www.engadget.com
- 5 reasons your small business should be using Instagram, blogs.constantcontact.com
- 9 Ways to Use Facebook Groups for Business, www.socialmediaexaminer.com
- How to Curate Content on Twitter in 10 Minutes a Day, www.adweek.com
- How to Find Your Social Media Niche, blog.bufferapp.com
- Six Simple yet Effective Ways to Make the Most out of Twitter, www.marketingprofs.com
- The New Standard of Social Media for Retail, www.conversocial.com
- Twitter, Pinterest, or Snapchat…Which Social Media Company Should Google Buy?, blog.similarweb.com
- Why Startups Favor Social Media When It Comes to Marketing, www.martechadvisor.com
- Writing a Compelling Status Update on LinkedIn, www.compukol.com
Video
- Google Chrome reportedly bypassing Adblock, forces users to watch full-length video ads, www.neowin.net
- How Do We Ensure A Creative And Accountable Future For TV And Video Ads, adexchanger.com
- IKEA Executes B2C Video Storytelling with Style, contentmarketinginstitute.com
- Must-Use Lead Conversion Tactics for Video Marketing, www.ducttapemarketing.com
- Snapchat viewers are quick to skip video ads if brands don’t impress, digiday.com
- Video Is The Future Of Content Marketing, marketingthink.com
- Why luxury brands are betting on video, digiday.com
- YouTube Creates Highest Brand Engagement, ListenFirst Reports, smallbiztrends.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories