David Rekuc

David Rekuc is Marketing Director of Ripen eCommerce, a full-service digital agency in Princeton, NJ that specializes in delivering custom eCommerce solutions.

Digital Transformation

7 advanced tips for Google Shopping ads

As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.

Performance Marketing

The 2016 guide to preparing for the holiday rush

It's mid-July, and you know what that means -- that's right, the holiday season is right around the corner! Columnist David Rekuc offers an updated holiday marketing checklist so e-commerce marketers can start off on the right foot this year.

Performance Marketing

The Biggest Myth In Online Retail

Succeeding at online retail isn't always about deep discounts -- even during the uber-competitive holiday season. Columnist David Rekuc discusses nine other ways you can draw customers in and make it easy for them to say yes.


5 Ways Paid Search Can Support SEO In Retail

Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]

Digital Transformation

Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)

Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]

Performance Marketing

Could Your Holiday Plan For Selling On Amazon Use Kindling?

Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is complete without considering your strategy for selling on Amazon this season. Defining The Benefits When talking to retailers, I usually take a moment to ask what they expect to get out […]

Performance Marketing

E-Commerce Holiday Preparation – Making A List (And Checking It Twice)

Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the busiest season of all. In fact, it’s a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are […]