7 advanced tips for Google Shopping ads
As we edge closer to the holidays, it's time to make the most of your Google Shopping campaigns. Columnist David Rekuc reveals seven tips to help you bring your shopping campaigns up a notch.
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David Rekuc's latest articles
The 2016 guide to preparing for the holiday rush
It's mid-July, and you know what that means -- that's right, the holiday season is right around the corner! Columnist David Rekuc offers an updated holiday marketing checklist so ecommerce marketers can start off on the right foot this year.
Last-Minute Holiday Checklist For Online Retailers
With holiday shopping in full swing, make sure you're thoroughly prepared. Columnist David Rekuc has some tips to ensure you have a lucrative season.
A Field Guide To Amazon Advertising
Columnist David Rekuc walks you through Amazon’s ad formats and explains how you can achieve the best return on investment for each one.
Why The Perfect Attribution Model Doesn’t Exist
Don't waste your time searching for the perfect attribution model. Columnist David Rekuc offers four methods of analysis that will bring you better insights into your business.
4 Reasons Brands Should Sell Directly To Consumers Online
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started.
The Biggest Myth In Online Retail
Succeeding at online retail isn't always about deep discounts -- even during the uber-competitive holiday season. Columnist David Rekuc discusses nine other ways you can draw customers in and make it easy for them to say yes.
The Essential 2015 Holiday Checklist For Online Retailers
It may seem early to start planning, but if you get a head start, you'll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready.
3 “Hidden” Google Analytics Reports For Retailers
How can retailers get the most out of Google Analytics? Columnist David Rekuc describes three reports you may not be using yet that can help you uncover useful data.
3 Overlooked Retargeting Strategies For Retailers
How can retailers step up their retargeting campaigns to reach new and existing customers? Columnist David Rekuc has some advice.
Why Most Brands Fail At E-Commerce (And 4 Keys To How To Fix It)
The first step: stop waiting for sales to come to you. Columnist David Rekuc believes that for online retail success, your website should act as a salesperson, not a waiter.
5 Ways Paid Search Can Support SEO In Retail
Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]
The Definitive Guide To Pinterest For E-Commerce
How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.
Not Another Predictions Article: How To Grow Your Business Tomorrow (Or Next Week)
Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article you’ll read aims to make bold predictions and be the first to forecast where our industry is headed, very few are grounded in actionable advice. So instead of predicting what’s ahead, let’s take some time […]
Turn Seasonal Shoppers Into Year-Round Revenue
The holiday season is a big time for many retailers, but how can we turn one-time buyers into loyal, repeat customers? Columnist David Rekuc has some advice.
3 Holiday E-Commerce Policies For A Merry Q4 [Infographic]
You may not think of your shipping or return policies as part of marketing's purview, but contributor David Rekuc argues they can be as influential as ads or promotions this time of year.
Optimizing Your Paid Search Bids Around The Holiday Rush
Retailers often underbid PPC campaigns pre holiday and overbid when the rush ends. Columnist David Rekuc explains how to maximize holiday bidding.
4 Profitable Promotions To Attract Holiday Shoppers
Offers get attention, but retailers must balance those offers with their need to make a profit. Contributor David Rekuc shares tips for successful holiday promotions.
Could Your Holiday Plan For Selling On Amazon Use Kindling?
Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is complete without considering your strategy for selling on Amazon this season. Defining The Benefits When talking to retailers, I usually take a moment to ask what they expect to get out […]
E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the busiest season of all. In fact, it’s a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are […]