Engagement Vs. Monetization: How Small Media Companies Can Walk The Fine Line
Columnist Keith Fagan offers some steps to help independent publishers benefit from the growing trends of engagement and viewability.
Keith Fagan is the Vice President of Data Solutions at sovrn, where he is responsible for defining and creating custom and proprietary branded audience and content data segments. Keith is a 20-year veteran in multi-channel marketing specializing in business development, sales and sales management, strategic planning and budgeting, customer acquisition and retention, and market analysis. Prior to joining sovrn, Keith was Head of New Initiatives at Datalogix, Inc. Before that he spent almost 15 years in various sales, marketing and client services roles at Epsilon Targeting, a division of Alliance Data, and Abacus, a division of DoubleClick Inc. that was acquired by Alliance Data in 2008.