Marketers: Stop, drop and build a digital hub
What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.
Sanjay Dholakia is responsible for extending Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach. Sanjay joins Marketo from Crowd Factory, where as CEO, he was responsible for the strategic direction and vision of the company. Prior to Crowd Factory, Sanjay was CMO at Lithium Technologies, the leading provider of Social CRM solutions. Sanjay holds a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania and an MBA in strategy and marketing from the Kellogg School of Management.
What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.Sanjay Dholakia | Jul 22, 2016 at 10:45 am ET
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company's marketing summit.Sanjay Dholakia | Jun 29, 2016 at 12:30 pm ET
Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now.Sanjay Dholakia | Apr 6, 2016 at 10:17 am ET
As the sports world shifts rapidly toward digital, columnist Sanjay Dholakia discusses what it can teach other industries about marketing.Sanjay Dholakia | Mar 11, 2016 at 9:38 am ET
When it comes to your tools and strategy, don't settle for less. If you want to be a truly great marketer, says columnist Sanjay Dholakia, you need to aspire to more than "good enough" or a quick fix.Sanjay Dholakia | Feb 9, 2016 at 11:01 am ET
As 2015 comes to a close, columnist Sanjay Dholakia takes a look back at the key changes that shaped the marketing industry and how marketers can learn from them moving forward.Sanjay Dholakia | Dec 30, 2015 at 9:28 am ET
B2B, B2C... Don't get distracted by the acronymns. Columnist Sanjay Dholakia believes such labels get in the way, and marketers instead need to engage with customers and tailor their messages on a human level.Sanjay Dholakia | Nov 3, 2015 at 12:29 pm ET
Don't make the mistake of focusing on mobile only. Columnist Sanjay Dholakia explains why marketers need to connect with customers across multiple channels.Sanjay Dholakia | Oct 6, 2015 at 9:44 am ET
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels.Sanjay Dholakia | Sep 8, 2015 at 10:52 am ET
What do the "Mad Men" of 2015 look like? At Cannes Lions Innovation, contributor Sanjay Dholakia explores the role of marketing technology and what the new generation of "Mad Men" must do to thrive.Sanjay Dholakia | Jun 18, 2015 at 1:27 pm ET