Marketers: Stop, drop and build a digital hub
What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.
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Sanjay Dholakia's latest articles
The what, how, who and YOU of the future of marketing
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company's marketing summit.
Just when marketers thought things couldn’t change any more, this report shows they will
Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now.
Lessons from the sports world: How all marketers can drive “fanatic” brand engagement
As the sports world shifts rapidly toward digital, columnist Sanjay Dholakia discusses what it can teach other industries about marketing.
Why “Good Enough” Is Never Sufficient In Marketing
When it comes to your tools and strategy, don't settle for less. If you want to be a truly great marketer, says columnist Sanjay Dholakia, you need to aspire to more than "good enough" or a quick fix.
7 Things I Learned About Marketing This Year
As 2015 comes to a close, columnist Sanjay Dholakia takes a look back at the key changes that shaped the marketing industry and how marketers can learn from them moving forward.
It’s Not B2B Or B2C, It’s B2 Human: Insights From GE Healthcare
B2B, B2C... Don't get distracted by the acronymns. Columnist Sanjay Dholakia believes such labels get in the way, and marketers instead need to engage with customers and tailor their messages on a human level.
Don’t Let “Mobile First” Steer You “Mobile Wrong”
Don't make the mistake of focusing on mobile only. Columnist Sanjay Dholakia explains why marketers need to connect with customers across multiple channels.
A New Definition For Marketing: Lessons From MyFitnessPal
Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels.
In Search Of The New “Mad Men”: Will They Be At Cannes This Year?
What do the "Mad Men" of 2015 look like? At Cannes Lions Innovation, contributor Sanjay Dholakia explores the role of marketing technology and what the new generation of "Mad Men" must do to thrive.