How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
Tune in and change the way you think about QR opportunities.
Mobile gaming ad spend is 3.2 times bigger than console.
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Marketing attribution & performance management buyer's guide
What you need to know when assessing MPM vendors.
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Learn how to outperform your competitors.
Cookies will now remain in operation on Chrome until late 2024.
B2C and B2B companies are equally poor at compliance.
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.
Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
Oracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.
62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.
The jockeying is on among leaders in a new B2B mega-category: revenue tech.
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Where should the people who manage and run martech fit in the organizational structure?
Discover the new ways marketers are delivering exceptional experiences.
Tune in to this panel to get key findings from MarTech's survey.
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
PwC survey finds younger consumers are more likely to switch brands.
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How to ensure no ad dollar is wasted in an economic downturn
It would override state privacy laws and set tough standards for gathering and using personal data.
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Learn how you can change the way your work gets done.
Will let consumers exchange messages with company representatives, even if they speak different languages.
Vendors are now creating marketer-centric work management systems.
With the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
Only 3% of visitors will fill out a form to get content.
UX design strategist Jared Spool explains that experience can't be divorced from product and service.
Diversity drives success, but only if it's in both your content and your organization.