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20220718 MT Brief
The way to break marketing's "privacy paradox" is to lead with first-party data transparency.
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
And Trade Desk is developing an adtech platform for Disney+.
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Different products and markets need different ABM approaches.
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks.
Handle today's demands with tomorrow's plans by using technology that is fast, scalable, elastic and reliable.
As "real world" inflation hits a four decade peak, prices online continue to drop.
First impression, ease of use are most important to customer satisfaction.
Learn the importance of customer service and customer success to overall business performance.
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Get an actionable understanding of customer experience as well as how it differs from digital experience.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
The pitfalls to avoid and the higher roads to take for marketing success.
The Justice Department is believed to want much more significant changes.
Use data-driven insights to optimize your campaign performance with a 360-degree customer view.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
Marketing artificial intelligence (AI)
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Stories sell — whether you're explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency's value.
They're more diverse and they expect a lot more from brands.
A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Vendors, stakeholders, users and even you can cause you a lot of problems.
Here are some hacks and ways to build a culture that rewards productivity.
Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.
Build-A-Bear drives ecommerce with a new company, HeartBox, and with online birthday promotions.