How to use GA4 events to track and measure your KPIs
Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how.
More from MarTech: Page 4
7 reasons your conversion metrics look great — but your sales don’t
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI.
How tariffs impact retail sales and ad spending, and why 2025 might be different
Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 3
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes.
How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free.
This is what your CMO is facing. How can you help?
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
Interactive MIR Resources
MarTech Intelligence Report: Email Marketing Platforms In-Depth | Independent | Indispensable Welcome to the interactive resources page for our MarTech Intelligence Report! We’re now providing multiple ways for you to access our content. Prefer to interact, customizing the report to fit your particular business’ needs? Try the MarTech Intelligence Report Custom GPT on Email Marketing Platforms. […]
Why your marketing isn’t working — and how an audit can help fix it
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
The GTM revolution is here. Are you ready?
The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies.
9 essential tips for building a website that drives conversions
Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
13 must-try B2B marketing optimization tools
Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI.
MarTech MadLibs, powered by MarTechBot
Try MarTechBot’s new “MarTech MadLibs” app that lets you create your own over-the-top LinkedIn-ready story that will impress your network with the incredible lessons you’ve learned! Just fill out the form below and let MarTechBot create a unique MarTech story from scratch. Once it’s ready, add hashtags (including #MarTechMadLibs) and share it with your network!
How B2B and B2C brands are winning hearts with memory-driven CX
The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.
All the AI that glitters isn’t martech gold
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.
What are ‘phygital’ experiences and how can marketers use them?
'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new tools for small and medium businesses.
Apple and Gmail make it harder for email campaigns to get to the inbox
With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.
8 challenges for marketing teams navigating the MAP market
If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities.
Braze picks up AI decisioning with OfferFit acquisition
OfferFit can personalize more than 100 characteristics in an email with its AI technology.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 27
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No."
Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
The future of the martech stack and marketing operations is ‘unstructured’
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?
Want better email results? Start with your data.
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
How the event-first approach to marketing can maximize research ROI
Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.
41% of brands using AI for video, up from 18% last year
AI is making video production a whole lot easier, and brands are taking advantage of it.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Think email is dead? Think again.
Email’s not dead — it remains a powerful tool for driving real results.
Marketing artificial intelligence (AI)
State of the Stack 2025: Homegrown martech surges as AI accelerates development
Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Marketing artificial intelligence (AI)
AI adoption accelerating, but many fall behind: IAB report
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
Marketing artificial intelligence (AI)
Are naming rights deals worth the investment for big brands?
Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Why brand-owned communities are the future of growth
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.
Join Amazon, Amex, Apple, and more leading brands next week at MarTech for free
Join us online March 25-26 for free to unlock a brand-new experience designed to inspire, inform, and engage like never before.