A three-year agreement that allowed tweets to auto-publish to LinkedIn is the first casualty of Twitter’s plans to tighten rules that cover how its API may be used. In a blog post today, Twitter’s Michael Sippey says the company is dialing up enforcement of its API terms with partners in the company’s continuing pursuit of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ‘Want’ Button Plugin Discovered In Facebook SDK Users may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button […]
Users may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button plugin has been found inside the Facebook Javascript SDK by developer Tom Waddington of Cut Out + Keep. The XFBML tagcan be found within the SDK but is not listed publicly. […]
This week in marketing was all about transformation. LivingSocial and RockYou are transforming their business models. Google is trying to transform the way we search. And a slew of companies are trying to transform all the data we collect and turn it into information we can actually use. LivingSocial moves beyond daily deals, offers peek […]
The Google Analytics team announced at Google I/O a new App Analytics functionality, to be added to the current Google Analytics offering over the coming weeks. Google already offers mobile SDKs for Android and for iOS, but until now they provided the same reports and metrics as the standard Web Analytics. In the new functionality […]
Let’s imagine that my friend, Susan, was having a tough time in her marriage. Late one night, when the family was asleep, she decided to do what most people do these days — search Google for help with her marriage issues. She read article after article, read through forum threads and nodded in agreement as […]
As expected, Google launched Chrome for iOS and it is now available for free download in the Apple App Store. The app currently has 3,615 ratings with an average rating of four and a half stars. Not only is it available and have that many positive ratings, it is the top free app in the […]
The average Facebook user has nearly 250 friends, according to research conducted by The Pew Internet And American Life Project. Have you checked out the “Friends of Fans” metric for your Facebook Page? This one metric alone shows the huge potential in getting your fans to share more often — reaching this massive “Friends of […]
Twitter’s recently launched mobile ads have been more than just successful, they’ve been essential revenue drivers. The WSJ reported that “on most days” mobile Twitter ads now generate more than the web-based Twitter.com version. Twitter mobile ads have only been around for all advertisers since April, yet have been making a mobile splash that Facebook and Google+ […]
Google’s reluctance to open up a full API was front and center Thursday afternoon as several members of the Google+ team hosted a “fireside chat” with developers at the 2012 Google I/O conference. The company has been, in the words of Google+ VP Bradley Horowitz, “tentative” in its approach to opening up a complete read-and-write […]
Last week Facebook announced they were taking “likes” mobile — this week it’s Google’s turn. One year after launching Google+, the platform is opening up for a deeper mobile integration. The platform has been opened up for early developer preview and will allow for the following features: Sign In With Google+ Share Plugin Mobile +1’s Google+ History API […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google I/O 2012 Day Two Keynote: Chrome Browser For iOS, Google Drive For iOS & Chrome OS, Google Compute Engine Revealed Day two of Google’s developer conference, I/O 2012, is underway […]
Day two of Google’s developer conference, I/O 2012, is underway and we’re all gathered in the big hall for a second keynote. After yesterday’s keynote focused on Android software/hardware, Google+ and Google Glass(es), we’re expecting today to be all about Chrome, cloud-related news and Google TV. If the Internet/WiFi connection cooperates, we’ll be liveblogging the […]
Yesterday Google announced the promising Google+ Events functionality at Google I/O. However, one feature immediately irked many Google+ users, the ability for all Google+ users to invite other Google+ers to an event, even if they don’t have them in circles. So any Google+ user can invite any other user to an event. Of course this led […]
Google+, Google’s oft-debated and much maligned social network, turns a year old today. It’s been a year of hits and misses for Google+, and whether there’s been more of the former or the latter depends on who you ask. Google itself has shown almost no waver in its commitment to propping up Google+, even in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Users Spend 12 Minutes Per Day ‘In The Stream’ With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the […]
With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the 6,000 or so attendees at the Google I/O developers conference — on how the service is doing. It’s always a bit tricky when hearing Google share usage statistics about Google+, because the company doesn’t […]
As expected Google unveiled a $199 7-inch tablet at its developer conference, Google I/O, this morning. The “Nexus 7” tablet is made by ASUS and comes in a WiFi only version (so far). Presumably there will be other versions later that offer more memory and/or carrier support. The deep integration of Google’s content store, Google Play, together […]
Today at Google I/O attendees of the event are able to preorder the Google Glass for early developer access. They should receive these preorders by early 2013 and it will cost them $1,500 per pair. This version is reportedly not the consumer version, nor is the pricing necessarily what you’d expect consumers to pay. They […]
Today at Google I/O senior Vice-President of Social Business, Vic Gundotra, announced a long awaited feature for Google+, Google+ Events. The best part of Google+ events, the synchronization into Google Calendar. This was rumored a few weeks back, and is in fact true. If a user responds ‘yes’ to an event, it will automatically show up in their calendar. […]
Google’s 2012 I/O developer’s conference is underway, with the keynote beginning while thousands of attendees were still trying to get into the hall. Welcome to our live coverage of today’s announcements. Feel free to refresh for updates. Hugo Barra, Android Says there are now 400 million activated Android devices, up from 100 million at IO […]
Just about each and every morning, business strategist Liz Strauss (@lizstrauss) goes over to her window overlooking the Lake Michigan shoreline of Chicago and takes a photograph. She then posts the photo to Instagram and Twitter, often with a message bidding her followers a good morning. She’s even got a different hash tag for different […]
Email is a one-on-one conversation with your reader, which is part of what makes it so effective for marketing. Thousands of people may see your message (depending on the size of your list), but the conversation ultimately happens in one person’s inbox at a time. Because email feels so personal, your messages need to connect […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Why Your CEO Doesn’t Care About Content Marketing It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in […]
It’s not her, it’s you… Your CEO didn’t get to that position by being clueless about increasing revenue and attracting customers (well, in most cases, but that’s another story…). If your CEO doesn’t care about content marketing, it’s highly likely it hasn’t been communicated in a way that makes them care. Resistance from the top […]
In its continued push to Google+-ify the internet, Google is launching +1 recommendations to all +1 buttons across the web. The new recommendation functionality will find similar recommendations that have already been discovered on the site: Included in the recommendations will be +1 stats and circled friends who have already +1’ed the recommended content. Recommendations will […]
The evolution of the digital marketing universe is sometimes quirky and funny, and sometimes it’s just downright sad. Ten years of writing op-ed for various publications, well in excess of 15 years working in, around, or at the helm of agencies in the digital marketing sector, and it still surprises me when I see odd […]
A new metric appeared on the pages report on Google Analytics recently. The pages report provides basic information for each page viewed on websites. It shows the number of times a page was viewed, how long (in average) visitors stayed on the page, what is the Bounce Rate of the page and what percentage of […]
Social networks are unique in that they facilitate interaction with consumers in a common language and culture native to the platform. These channels enable the creation and organic spread of magnetic content that attracts rather than distracts a consumer in a participatory mindset. For brands, every Tweet, Like, or share is an opportunity to respond […]
Instagram is taking steps towards more customized content with the release of version 2.5 and the “explore” tab. Instead of simply showcasing top photos as the previous “popular’ tab did, “explore” looks like it will offer more tailored content. The new tab features a search directly on the screen allowing users to pull up any type […]
Historically users chosen a selected email that displays on their profile pages. However, Facebook has recently swept through forcing all displayed email addresses to the @facebook.com option. The new Facebook messages and email system was launched late 2010, but usage never quite took off. One of the biggest complaints with the change is that it […]
Microsoft is betting big on the social enterprise. As we and others reported a couple of weeks ago the company is acquiring Yammer, which has been described as “Facebook for Enterprises.” Microsoft said earlier today that it was buying Yammer for $1.2 billion in cash. Yammer will become part of the Office division and current CEO […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Social And Mobile Bring Truly Personal Computing It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back […]
It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back in 2010. I’ve certainly been guilty of it, including during a presentation where I used to it to describe the fact that more smart phones are now shipped globally than desktop computers (whether […]
It was something of a non-secret that Google would be launching a 7-inch tablet this week at its developer conference, Google I/O, in San Francisco. However we get an early look (apparently) at the device courtesy of Gizmodo Australia and CNET. What’s being reported is that there are two models: a 8GB unit that will cost […]
Engagement will go down in history as the most ambiguous advertising buzzword of all time. Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating confusion. Is it the amount of time consumers spend with their mouse on an ad? Is it how long […]
A new feature has been released to help Facebookers connect with other users who are near to their physical location. TechCrunch reported that the ‘Find Friends Nearby’ feature (once internally titled “Friendshake”) is available for both mobile and mobile web versions of Facebook. Instead of meeting someone and having to searching for them on Facebook, […]
You may know that Twitter recently moved. The growing company has new digs at Market Square, a decidedly not-very-modern-looking property that was completed in 1937. (It’s classic California Art Deco, as you’ll see below.) But make no mistake, the interior of Twitter’s space is decidedly hip, technically capable and seems to fit the company like […]
After seeing yet another “hands-on” review of the Microsoft Surface tablet, I thought it would be interesting to shed more light on what exactly the journalists who assembled in Hollywood this week for the Surface launch event actually got to do with the tablets. In short, not a lot. Come along as I explain the hands-off reality […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: U Mad Bro? Teens Bailing On Facebook, Anger at ICANN There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle […]