GenAI taking over digital video buyers’ creatives
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.
Google advertisers can now activate campaign changes via Gmail
Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with details of Gmail's 'Manage your subscriptions' feature.
Why visibility is now the most important marketing metric
Here's how AI determines which content gets seen — and why visibility now drives brand performance.
How AI is winning digital shoppers through personalization
AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
Marketing artificial intelligence (AI)
Six predictions about AI and marketing that may surprise you
AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.
Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters.
The most underrated B2B channel? Your newsletter
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.
Frankenstein AI and the collapse of the GTM playbook
Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
Amplitude acquires Kraftul to improve customer feedback analysis
The company hopes to give marketers better insight into the reasons behind customer behavior.
Marketing on Threads: What you need to know
Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.
B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
How to use AI to turn one event into a month of content
AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
How to use GA4 annotations to add context and clarity to your analytics
Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one.
When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Why assumption-based GTM strategy is facing a powerful reckoning
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
Diversity and inclusion in marketing
Brands’ retreat from Pride costs them credibility
Consumers across the political spectrum lose faith in brands that flip-flop on political issues.
Ripping up the rulebook: Marketing’s new frontier
You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidibor is rethinking strategy in real time.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
Why closing the feedback loop drives better CX outcomes
Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust.
The fatal flaw killing your customer data initiatives
Customer data alone won’t drive results. A shift to customer analytics is what turns information into action.
Data clean rooms: What you need to know
Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
An honest guide to smart martech modernization
Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
Why causal AI works when other forecasting models fail
Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still.
Why marketers are leaving and what it takes to stay
Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.
The myth of the modern identity graph
We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
What potential does quantum computing hold for marketers?
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Marketing artificial intelligence (AI)
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns.
Google Ads rolls out AI Max search match type
Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.
Using AI to build a DIY customer sentiment analysis solution
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
6 marketing team silos you need to break down, and how to do it
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
Marketing artificial intelligence (AI)
Cloudflare rolls out a way for sites to charge AI crawlers for access
The company will also block AI bots by default on new user accounts.