There’s an undercurrent of hostility in the marketing world this week. Google and Apple continue to joust, sending not-so-subtle messages about their intentions. There was also news that teens might not be liking (pun intended) Facebook as much as they once did. Ditto goes for Bret Taylor, Facebook CTO, who is leaving the company this […]
What’s next for the social network that has 900 million users? An ad network like Google’s AdSense, many believe. And today, InsideFacebook spotted the first hints of what such a thing might look like. On Zynga.com, the independent web presence of the gaming company whose apps also populate Facebook, users are now seeing Sponsored Stories […]
Have no fear, the next time you make an errant comment on Facebook you won’t have to delete it forever. Facebook rolled out comment editing along with a history of edits. Rival Google+ has had this popular functionality since its inception, something that appears to be used with regularity. Editing a Facebook comment is simple, but currently […]
Following the success of its NASCAR hashtag page earlier this month, Twitter has just launched another sports-themed hashtag page — this one for Euro 2012, the European Football Championship. It’s another step for Twitter in the direction of content curation and, beyond that, becoming something of a media source in its own right. With hashtag […]
Taciturn is a word sometimes used to describe Google CEO Larry Page. However that took on new meaning yesterday as the company announced that Page was ill and had lost his voice. These voice problems were blamed for his absence at a shareholder meeting yesterday. At the meeting a new class of non-voting Google stock […]
I had coffee with the affiliate manager of a local retailer recently and we talked about some of the challenges facing internet retailers, whether they’re managing an established or mature affiliate program. Early stage affiliate programs are often a new revenue stream contributing to ecommerce growth, a lead generation mechanism for your sales force, or […]
British footballers Jack Wilshere and Wayne Rooney recently tweeted about their resolution to #makeitcount, a new Nike campaign slogan. However, in the process of making it count, they forgot to make it sponsored: The advertising watchdog Advertising Standards Authority (ASA) took heed to the tweets as they failed to make the sponsorship clear and “obviously […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: WPP Bets Big On Digital Future With AKQA Acquisition WPP PLC, the world’s largest advertising company, has added one of the last and largest independent digital agencies, AKQA, to its ranks, […]
WPP PLC, the world’s largest advertising company, has added one of the last and largest independent digital agencies, AKQA, to its ranks, agreeing to purchase the firm for a reported $540 million. The purchase price, if correct, makes it one of the largest digital advertising agency acquisitions. The San-Francisco-based agency will remain an freestanding unit […]
Twitter says hackers were not involved in the outages that have plagued the service on and off today. Twitter said that the outage was caused by “a cascaded bug in one of our infrastructure components.” Twitter later explained, also via tweet, that a cascaded bug “has an effect that isn’t confined to a particular software […]
Pinterest is now adding specific attribution for several more sites when images and other content are saved/shared by its users. According to the company’s blog post, photos from Etsy and 500px, along with content from Kickstarter, Slideshare and SoundCloud are now displaying direct credit to each source. Pinterest users aren’t able to change or remove […]
There were two big announcements this week coming out of Microsoft: the Surface tablet PC and the new mobile OS, Windows Phone 8, which will be closely aligned with the desktop version of 8. At the same time the company announced that it had reached 100,000 mobile apps for the Windows Phone. What now comes […]
Twitter is planning to expand its advertising products to as many as 50 countries by the end of this year. The news comes from an article in The Guardian about Jack Dorsey’s and Dick Costolo’s comments today at a news conference in Cannes, France. Twitter itself hasn’t announced the expansion on its advertising blog yet, […]
Twitter is apparently down. Its engineers are working on the problem now according to a blog post (on Tumblr). There’s no word on what caused the outage or when the site will be back up. Twitter simply times out when you try and load it. It’s unclear how widespread the outage is or when the […]
Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning established advertising strategy to new media can be a challenge. It’s worth it: with over 900 million people at your disposal, the possibilities are nearly limitless. The breadth of data available through Facebook and the versatility of its […]
Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts and Time Warner Cable. It’s already well documented that mobile ads are today driving higher […]
Six months ago mobile was one of Facebook’s weakest areas. Today it is one of their brightest and most promising sectors. Facebook has been beefing up its mobile presence with the purchase of Instagram, the integration to iOS6, the launch of App center & Facebook camera, and a heavy mobile ad push (that actually work). Today that […]
For an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the low percentage throw you. In a well-conceived and well-managed program, that 5% can be responsible for 20% or more of your email marketing revenue. In most organizations, these “low-volume, high ROI” triggers […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million […]
Just days ahead of Facebook’s IPO, GM dropped Facebook Ads citing that they weren’t effective. While Facebook lost that $10 million dollar account lost last month, today Facebook gathered support from their two largest advertisers, Ford and Coca-Cola. Both brands stated that Facebook ads bring value to their marketing efforts. painting a much different picture in the […]
Google has been very hesitant to share Google+ data with 3rd party partners. Today however, Bradley Horowitz, Google’s VP of product management, announced the integration of Google+ on Flipboard. The announcement was made at LeWeb ’12 in London. The new integration is made possible thanks to a new Google API that not only allows public data to […]
Sometimes when visiting a Twitter profile page users can be inundated with a list of reply Tweets to other users instead of seeing what someone is up to. This reply-heavy timeline typically ocurs during back and forth exchanges. Today Twitter has announced the release of a reply-free user profile option to help users cut through the clutter […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Getting Rid Of “Credits,” Adding Subscription Payments Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook […]
Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook and simplify accepting payments for developers. The company is adding subscriptions to enable developers or publishers to establish recurring revenue steams. Right now there are in-app payments and one-time purchases. This new […]
On the list of things we discuss in this industry, talent is one of the most persistent. Our expectations for our businesses transcend financial objectives and translate to high and sometimes restless standards for the talent we seek. In today’s performance marketing culture, the ideal talent profile is complicated and ever-changing. It’s not as straightforward […]
(Full Disclosure: The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common […]
Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard. Facebook Studio Edge is an addition to the Facebook Studio that will keep agencies up to speed on Facebook products and best practices. Facebook Studio was launched last year in April with a goal […]
Last month Facebook settled the “Sponsored Stories” lawsuit brought on by 5 Facebook members and the total numbers have been disclosed this week. The lawsuit alleged that Facebook violated California’s laws by leveraging user photos, content and likelihood without consent. The lawsuit was filed in San Jose, California and Judge Lucy Koh found that the […]
Saying just as it needed to build its own mice at first, Microsoft announced today that it was releasing its own branded tablet called the Microsoft Surface with integrated keyboard. “Because of Windows 8, the Surface is a PC, the Surface is a tablet, and the Surface is something new that we think people will […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Americans Watched More Than 10 Billion Video Ads In May [Report] For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the […]
For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google […]
Later this afternoon in Los Angeles Microsoft is expected to introduce its own entry into the tablet market, perhaps in conjunction with Barnes & Noble. The event will happen at 3:30 Pacific time. Danny is there (at LA’s Milk Studios) and will be covering it live. Check out Danny’s live blog of the event in progress. […]
Bloomberg is reporting that Facebook is preparing to launch a mobile-specific location-based ad product. According to the article Facebook has all-but-confirmed the offering, which the company has been testing for several months and shown to various clients and CMOs. This is apparently just one of several new ad product ideas under development at the social […]
It’s been rumored that Facebook was in talks to buy Face.com for $80-100 million. Today, the deal became official via a Face.com blog post — however no details on the acquisition cost have surfaced. The posts stated that they will be officially joining the Facebook team to continue working on the project. Face.com offers a […]
At a recent birthday party for one of the children in my neighborhood, I had my hopes for a slice of delicious birthday cake dashed. As the singing began, Mom came out with a candle-covered pizza. It turns out that junior just won’t eat cake. You can imagine my angst at learning that a three-year-old […]
“How do I get my Facebook fans to participate more on our page?” It’s one of the biggest questions — and toughest to answer — when it comes to social media engagement. For many businesses, Facebook is the number one site for building a community and engaging fans. With its 900 million active users, the potential […]
Facebook’s CTO for the past three years is stepping down. Bret Taylor has created a handful of successful products, and is leaving Facebook to start a new venture. Taylor announced the departure on a public Facebook wall post. In the post he states that he is “excited to be starting a company with my friend […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Two Game Developers Pull Titles From Google+ Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An […]
Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An announcement on PopCap’s website says the game will go offline on Monday, June 18th. (EA bought PopCap last year.) Another developer, Wooga, has already pulled its Monster World game. The company […]
Marketing news this week was dominated by 900 pound gorillas: Apple, Facebook, Google and Twitter. Here’s a look at how they jousted with each other and where it might lead. Apple Gives Facebook Deep Integration Into iOS 6 With Siri, Sharing, App Store, API This stunningly comprehensive integration could see Apple and Facebook teaming up […]