It’s only natural to think of the end-of-year holidays as the biggest opportunities for your affiliate marketing efforts, but this doesn’t mean we should give short shrift to summer. Now it probably comes as no surprise that some of the biggest affiliate marketing opportunities for the summer can be found in travel- and airline-related sites. […]
The Wall Street Journal reported yesterday that Microsoft is acquiring Yammer, a business collaboration and communications platform for employees that is often characterized as “Facebook for enterprises.” The speculated acquisition price was $1.2 bilion. Neither company commented or confirmed the acquisition. Yammer, which is one of several such social enterprise collaboration software tools, describes itself […]
Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following: “In line with Yahoo!’s focus on more quickly innovating with our core products and properties, over the coming quarters we are shutting down […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nobody Tracks Web Users More Than Google & Facebook, Report Says When it comes to tracking web users across the web, no one does it more than Google and Facebook. Those […]
When it comes to tracking web users across the web, no one does it more than Google and Facebook. Those two companies filled out the top five spots in Evidon’s Global Tracker Report, which was released on Tuesday. The report uses data from the 1.6 million users of Evidon’s Ghostery web browser plugin, which monitors […]
In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea is to increase the value of this inventory by allowing advertisers to use their own data for targeting. Though there’s been much speculation about Facebook starting an ad network like the Google Content […]
Yesterday Redditors noticed a strange error message when trying to submit content from a handful of major news sources, a message that indicated the sites were not allowing due to “spamming and/or cheating.” Reddit, the most popular social news aggregation site, has traditionally been a very open community, but this move is less apparent. No […]
There are a few questions I’m asked almost daily in the course of my work. For example, “is the iPad a mobile device?” And, of course, the classic “Is this the year of mobile?” (Yes, they’re still asking….) One of my favorites is, “What should I develop first — a mobile site or a mobile […]
DudaMobile is one the leaders in building mobile websites for small businesses (SMBs). The company offers both DIY and DIFM programs and has a partnership with Google to help accelerate small business adoption of mobile sites. Because the company builds mobile websites and is probably the single largest host of mobile sites for SMBs it has […]
Along with spam and malware, bad ads — whether they’re for illegal or counterfeit goods, delivering malware or trying to scam users — are a scourge on the internet, eroding trust and poisoning the environment for legitimate marketers. A few months ago, folks at some of the internet’s biggest ad sellers — AOL, Google, Facebook, […]
Monday’s WWDC Facebook announcement marked Apple’s full integration of the top two social networks in the world. The odd network left out (other than Google+) was Ping, Apple’s social network. Ping was launched in 2010 and was dubbed the social network for music but only ever saw mediocre usage. The service allowed users to follow artists & […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New “Expanded Tweets” Help Make Twitter More Interactive Tweets are now more interactive with the addition of Twitter’s “Expanded Tweets.” The new functionality allows any Tweet that contains links to partner […]
Tweets are now more interactive with the addition of Twitter’s “Expanded Tweets.” The new functionality allows any Tweet that contains links to partner websites the ability to pull images, preview content, play videos and more, directly from the tweet: Another nice feature of Expanded Tweets is the mobile support. Users on the Twitter mobile client will see the Expanded […]
Microsoft Advertising is rolling out what it calls a “Conversation Ad” for Skype — a 300×250 medium rectangle that sits in the Windows version of the client when a non-paying user is on a call. It’s the first new advertising format since the company bought Skype for $8.5 billion last year. “Right from the start, […]
Today, ICANN “revealed” the contenders for its new class of “generic top level domains“( gTLDs)—the purported salvation for everyone unable to buy, beg or steal a coveted “dot-com” domain, and also hawked as a brilliant new way for brand marketers to further “own” the mental shelf-space of customers. What are they? In a nutshell, the […]
What could be worse than a web site apparently using your content without permission? How about getting a legal threat from that same site demanding a $20,000 payment? Faced with this type of crazy situation, Matthew Inman, aka The Oatmeal, responded with the type of humor and out-of-the-box thinking he’s known for. He decided to raise money […]
The very subject of this post makes me shudder: the idea that social media in general and Twitter in particular, should be used for lead generation is horrifying. At least it is if we use old-school sales approaches to new-school social media. At its best, social media is one of the greatest revolutions in communications […]
Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big tappable buttons have entered the industry’s collective list of best practices. Skinny emails and @media are a far cry from standard, but it’s much easier to find an example in my inbox […]
Looking to integrate Facebook into your WordPress site? Well, now no third party plugins are required as Facebook officially launched the “Facebook for WordPress plugin.” Wordpress is the most popular publishing platform on the web to date, powering 16.6% of the web. The plugin allows publishers to socially publish all articles when pushing content live. In addition, […]
The UK Information Commissioner’s Office (ICO) was mulling whether to reopen the Google Street View “Wi-Spy” investigation. This was prompted by the US Federal Communications Commission report that found the collection of so-called consumer payload data by Google was intentional. The ICO investigation has now been reopened, accordingly. The original 2010 investigation was closed without […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Implements “Tailored Trends” To Increase Trend Relevancy Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant […]
Last month Twitter launched “Tailored Suggestions” to help make more relevant suggestions. This month Tailored Trends will be added to help provide relevant trends to each user: This has long been a headache for many users and trends simply didn’t apply to many. The new tailored trends will now reference your geographic area and those […]
Research firm eMarketer is predicting that the number of iPad users will grow to 53.2 million this year. And by 2015 eMarketer argues that “more than one-third of all US internet users will have such a device.” The fastest growth in the market is coming from the young and seniors, those under-12 and over 65. […]
Today, with the collaboration of Facebook, comScore unleashed a research report that examined the affect paid and earned Facebook media had on both in-store and online sales. The data uncovered conflicts wholeheartedly with the recent statements made by GM, that Facebook Ads don’t work. For the findings, two comScore products were used to drive media exposure; […]
Most of the major internet companies are either actively in market with mobile payments or flirting with the idea. This includes Google, eBay/PayPal, Amazon and Facebook with Credits (there’s an article to be written about the future of Credits). And there are scores of startups and others also competing for consumer attention and merchant adoption […]
IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with never-updated web sites, near-tweetless Twitter accounts, expressionless Facebook pages, and no-one-home YouTube channels. In the rush to adopt content marketing as a tactic, too […]
Of all the ways to go viral, Applebee’s has chosen to make fun of the very people it wants to spread its message: social media users. Last week, the company launched a campaign that revolves around LifeIsBetterShared.com, which redirects to a Tumblr at lifebettershared.tumblr.com, and includes three videos that mock mommy bloggers, Twitter users and […]
How do you measure the impact of conversion improvement on your site? Most marketers know the basics of how to calculate this, but might get confused when it came to details — or do they? Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Integrates Facebook Into iOS6 As expected, Apple has announced a significant integration of Facebook into iOS6, the next generation of its mobile operating system. Apple’s Scott Forstall just told today’s […]
As expected, Apple has announced a significant integration of Facebook into iOS6, the next generation of its mobile operating system. Apple’s Scott Forstall just told today’s WWDC keynote, in Apple’s typically understated style, that the company has worked with Facebook to create “the best Facebook experience ever on a mobile device.” Some highlights from the […]
The first quarter of 2012 was a very good one for the interactive advertising industry — the best first quarter on record, in fact, according to the latest Interactive Advertising Bureau (IAB) figures. Those surveyed by the IAB and Pricewaterhouse Coopers said they brought in $8.4 billion, 15% more than recorded in the year-ago period. […]
Twitter aired its first TV commercial during Sunday’s Poconoa 400 NASCAR race that aired on the U.S. cable network TNT. The 15-second spot is part of Twitter’s recently announced deal with NASCAR that saw the racing organization buying a new ad product called a “hashtag page.” Update, June 22: We got this part of the […]
At Apple’s WWDC keynote today, announcements came as expected: a new Retina-display MacBook and iOS 6 — when released this fall — to feature Facebook integration, a new all-Apple created mapping experience and a smarter Siri that handles more tasks. Apple Integrates Facebook Into iOS6 here on Marketing Land covers more about the Facebook news. Apple Gets Into Local […]
Last week Google notched a major victory for Street View in Europe. The Swiss have affirmed its basic right to exist in the country, which is widely regarded to have among the toughest privacy laws on The Continent. The Swiss privacy regulator had demanded that Google guarantee it would be able to blur faces, car […]
There is an abundant amount of digital inventory available to brand advertisers looking to purchase ad space, but what is the best way to spend ad dollars? On one hand, there is premium ad space that is well known to everyone. Think ESPN.com or NYTimes.com. You know what you’re buying, you can integrate your content, and […]
Although the legal questions that dogged Pinterest earlier this year appear to have died down to some degree, the company has hired away one of Google’s attorneys to start its own legal department. Michael Yang will begin as Pinterest’s General Counsel on June 18, a company spokesperson tells us. He’s their first internal attorney; Pinterest […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: New Foursquare, Transforming Data & Map Wars It was a busy week in the marketing world, so this week’s column is going to be a bit like a lightning […]
It was a busy week in the marketing world, so this week’s column is going to be a bit like a lightning round on a game show. So without further ado … Groupon and Foursquare End Distribution Deal Groupon has stopped utilizing Foursquare as a mobile distribution partner. A Groupon spokesperson on Tuesday told ClickZ […]
Twitter is now saying that 60 percent of its 140-million-person active user base accesses the service via mobile devices. It’s the first time the company has updated that important statistic since last September, when Twitter said that 55 percent of what was then 100 million active users were using mobile devices. Twitter shared the stat […]
Mobile phones are, after all, phones, so it’s natural that they respond well to voice commands. So it’s no surprise that voice search has grown dramatically given advances in the technology. According to Google, speech inputs have grown 6X in the past year, as shown in the graph below. As voice technology continues to improve, […]