Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The success elements of marketing-driven growth, part 2
Here's how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Prioritize results with this failproof website planning process
When building websites, design should never be step one. Use this proven approach to unlock website success.
7 key email metrics to track beyond opens and clicks
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
Here’s why your marketing’s success depends on insights
Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.
Why centralizing strategic insights is imperative for CMOs
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
How to find innovative ideas to fuel your marketing decisions
Your marketing team is full of innovative ideas that could help the business grow. Here's how to uncover them.
Reshape your marketing with GPT
In this webinar, discover the true potential of GPT for marketing.
The 7 B2B website essentials: What customers want
In this fast-moving world, it's time to rethink your B2B website, from the strategic to the tactical. Here's what yours must have.
How cognitive biases prevent you from connecting with your audience
We can influence customer behavior more effectively by understanding the flaws in our own thinking.
The success elements of marketing-driven growth
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow.
Holiday email opt-outs: Right intentions, wrong response?
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.
What is a video marketing channel and why you can’t afford to miss
Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Marketing artificial intelligence (AI)
3 steps to make AI work for you
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
How to craft a winning event strategy: A 7-step framework
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
5 steps to work smarter and successfully
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
Why AI will make the greatest impact on B2B audience insight, not on content
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Beyond ‘click here:’ 4 rules for better email CTAs
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
Where to find marketing ideas to boost your performance
Marketing inspiration and ideas are out there for the taking. With some awareness, they're easy to find. Here are some tips.
Uncover the ultimate strategy to increase ROI and lead gen
Build your brand and maximize marketing impact with this formula for success.
How to overcome marketing budget cuts and hiring freezes
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
The art of natural funneling: How to lead your readers without forced CTAs
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.
How to make revenue generation a company-wide effort
Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here's how.
How to send more emails and grow your subscriber list
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Discover the ultimate marketing strategy for increased ROI and lead generation
Build your brand and maximize marketing impact with this formula for success.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
From clicks to conversions: Drive performance with marketing AI
In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
How to outsource link building: Benefits and tips to follow
Boost your SEO strategy with this guide to outsourcing link building for better website visibility.
Where B2B brands win and lose on customer retention
To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.
A guide to how email marketing platforms help brands succeed
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
How B2B marketers can help sales overcome customer indecision
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here's a framework for overcoming customer indecision and accelerating revenue.
6 tactics to create recession-proof email marketing
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success.
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Spend your marketing budget wisely with incrementality measurement
In this webinar, learn how to use incrementality testing to measure the true impact of your marketing campaigns.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.