The next CDP decision goes beyond the CDP
As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.
Julia Multedo | Sep 4, 2026 at 8:04 am ETMartech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.
Julia Multedo | Dec 29, 2025 at 10:54 am ET