How to audit your email automations for revenue gaps
Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Lauren McGrath is the Director of Email Marketing at DMi Partners, a Philadelphia-based digital marketing agency founded in 2003. With over a decade of email experience, Lauren has led the development and optimzation of best-in-class automated email lifecycles leveraging various ESPs for some of America’s largest consumer brands. Her most recent focus has been developing evolving deliverability remediation strategies that have become essential for DMi’s CPG and retail clients. Based in Philadelphia, Lauren spends her free time picking up new hobbies like skateboarding, pottery, and board games.
Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue.
Lauren McGrath | Aug 5, 2026 at 8:06 am ETFrom authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox.
Lauren McGrath | Mar 4, 2026 at 8:20 am ETSix months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies.
Lauren McGrath | Feb 23, 2026 at 9:07 am ET