Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership.
How to secure leadership buy-in for digital marketing initiatives
Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
Marketing artificial intelligence (AI)
Role of a marketing technology manager: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.
What to do when your vendor has a data breach
Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
How marketers can go beyond random acts of AI and why they should
Move beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth.
How to make the jump from product-market fit to platform-market fit
How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack.
How CX transforms marketing from cost center to revenue engine
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse.
How to use micro-moments to capture customer intent in real-time
Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions.
How to avoid pitfalls of data-driven marketing execution
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility.
5 ways to use project management data to increase marketing ROI
Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more.
How to align your martech COE with organizational and go-to-market goals
Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions.
The fading third place: A reflection on Starbucks and society
Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value.
How to un-silo your organization and be more customer-centric
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.
How to make the most of your market research data
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques.
What marketing can teach the enterprise about AI
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks.
Marketing artificial intelligence (AI)
The AI-powered marketer’s roadmap to the future of content
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.
3 ways to use data analytics to connect with Hispanic consumers
Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.
Top tips for onboarding new martech vendors
Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively.
3 tips to maximize your ROI at events
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up.
New Adobe Workfront Planning ties campaign development to execution
Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution.
How to optimize your app as part of a cross-device approach
Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix.
Marketing artificial intelligence (AI)
Where to deploy AI for maximum martech impact
Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI.
How employee experience drives customer satisfaction
Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences.
Why you need to master martech tool management
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge.
Marketing artificial intelligence (AI)
How wisdom makes AI more effective in marketing
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement.
How marketing workflows will change with AI
It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?
Measuring marketing’s impact: From metrics to growth
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike.
Marketers must adapt to a changing world
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community.
Moving up with marketing operational maturity
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it.
Urban digital transformation: Insights for marketers from global smart cities
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
How to leverage the 80/20 rule for martech efficiency and ROI
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
Why first-party data still reigns even with Google keeping third-party cookies
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future.
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
Mastering data-driven decision-making in the strategy phase
Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.
Marketing artificial intelligence (AI)
How AI-generated images could redefine product placement
AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers.
Nature’s inspiration for transforming your marketing plan
Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability.
How additional information changes customer value assessments
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
How to use project management data to inform your marketing hiring strategy
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency.
Key marketing lessons from startup to scale-up
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.