Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Salesforce: AI will drive $61 billion in online Cyber Week sales
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
Zeta stock rebounds after detailed report rebuttal
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
Marketing artificial intelligence (AI)
AI readiness checklist: 7 key steps to a successful integration
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
How to use AI and automation to organize your content marketing
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
Marketing artificial intelligence (AI)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
Marketing artificial intelligence (AI)
Marketers link AI to revenue growth and plan to increase 2025 investments
95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.
Customer journey orchestration
How advanced customer journey analytics is shaping the future of engagement
See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.
Get ready for 2025 with insights from industry leaders
The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
Marketing artificial intelligence (AI)
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
Marketing artificial intelligence (AI)
Consumers are underwhelmed by AI experiences
Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study.
Why your marketing team needs training, not just tech, in the age of AI
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: November 7
AI is beginning to add its power to the challenging marketing attribution space.
Marketing artificial intelligence (AI)
How to revolutionize your market segmentation with genAI
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
Marketing artificial intelligence (AI)
Why starting small with AI pilots before scaling is a mistake
AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results.
Marketing artificial intelligence (AI)
ChatGPT search officially launches
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Marketing artificial intelligence (AI)
How genAI can fill the trust gap for brands
Brands like Saks are using genAI to build trust and improve customer experience transparently.
Marketing artificial intelligence (AI)
How to use generative AI to reduce friction and convert car buyers
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers.
Marketing artificial intelligence (AI)
5 ways to jump start AI adoption
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.
Marketing artificial intelligence (AI)
Your audience isn’t who you think — AI knows better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
Marketing artificial intelligence (AI)
6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 24
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Marketing artificial intelligence (AI)
3 marketing use cases for generative AI that aren’t copywriting
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 17
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
How AI and ML bridge the attribution disconnect across marketing channels
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
Marketing artificial intelligence (AI)
Improving marketing operations performance: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.
Oracle aims to automate the complete customer service lifecycle
AI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 10
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience.
Zendesk saturates CX with AI and voice
Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls.
Marketing artificial intelligence (AI)
AI and marketing: What the stats show
Here is a collection of the most useful recent data about the impact and use of artificial intelligence on digital marketing.
How to use generative AI in copywriting for an A/B testing program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
Marketing artificial intelligence (AI)
Improving site speed for conversions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
Marketing artificial intelligence (AI)
Zeta Global unveils connected mobile experience and AI agents
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
3 ways to use predictive analytics to make better decisions
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
It’s the age of AI agents: See how marketers can build one themselves
Walk through a simple example of AI bringing together customer data for personalized experiences.