Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
AI can’t create meaning — that’s still marketing’s job
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
What are the important metrics to watch as organic search traffic evolves?
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
Marketing gains from AI begin with governance
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start.
Marketing artificial intelligence (AI)
Why high-consideration industries need AI optimization
Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Real-world insights from deploying custom GPTs for GTM
Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
Marketing artificial intelligence (AI)
Adobe expands its suite of AI agents with Product Support and Data Insights agents
Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
Report finds consumers want deals from AI, not simulated conversation
There’s a disconnect between how consumer goods marketers use AI and what customers want from it.
How AI flipped the funnel and made GTM tactics obsolete
Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
Optimization and personalization
How to stop wasting money on personalization
A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
Marketing artificial intelligence (AI)
Pegasystems unveils agentic coordination solution
At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems.
Why is it so hard to shift marketing’s focus from leads to accounts?
The challenges transitioning from leads to accounts in B2B are both technical and organizational.
Marketing artificial intelligence (AI)
6 brands taking a stand against AI content
AI images are showing up in an increasing number of advertisements. Consumers are pushing back, and so are these brands.
Marketing artificial intelligence (AI)
Why AI-powered customer engagement projects fail before they start
AI for customer engagement sounds simple — until data gaps, team silos and missing talent derail it. Here’s what it really takes to succeed.
How to build B2B authority in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape.
Customer journey orchestration
Invoca buys human intel platform Symbl.ai
The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
LLMs, AI Overviews may be quietly driving homepage traffic
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
Marketing artificial intelligence (AI)
Google Marketing Live 2025: Everything you need to know
Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert.
Marketing artificial intelligence (AI)
7 tips for getting started with AI agents and automations
AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully.
Marketing artificial intelligence (AI)
5 ways marketers are actually using AI to get more done
See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
Marketing artificial intelligence (AI)
Marketers have lots of AI, but not enough direction
Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
AI promises a shortcut, but creative teams are taking the scenic route
AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
What would a truly customer-centric B2B buyers journey look like?
It would make content easily accessible, provide helpful resources and back off on the sales pressure.
Salesforce introduces new Agentforce pricing models
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
How to make your content stand out in the ocean of AI slop
AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
Marketing artificial intelligence (AI)
If your teams aren’t ready for AI, then your tools won’t matter
AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation.
Salesforce announces initiatives to bring trust and governance to AI agents
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
Databricks takes aim at marketers with new platform for data and AI
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
Marketing artificial intelligence (AI)
GenAI is already telling your brand’s story — are you guiding it?
To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.
Marketing artificial intelligence (AI)
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
Marketing artificial intelligence (AI)
How to choose the right marketing AI tools for real business impact
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.