Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Navigating the chaos of consent, compliance and customer trust in an AI world
Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference.
Marketers are expanding their use of genAI and seeing returns
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now.
Marketing artificial intelligence (AI)
Marketers report surging ROI as genAI moves from pilot to practice
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
Marketing needs supply chain intelligence for manufacturers to win with customers
Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery.
Marketing artificial intelligence (AI)
Think AI can scale personalization alone?
Not without a content supply chain that can keep up.
Why every technology revolution feels the same, until it isn’t
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
What the arrival of AI browsers means for marketing
Perplexity’s Comet and OpenAI’s upcoming browser are set to use agentic AI and personalization — posing a challenge Google’s dominance.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
Marketing artificial intelligence (AI)
Marketers turn to AI for speed, while consumers turn away in distrust
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk.
In an age of AI excess, trust becomes the real differentiator
AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
How to scale content without losing your brand voice
Search engines and LLMs reward clarity and distinctiveness, not raw volume. See how the right structures let you publish more without weakening trust.
The 4 Ps of marketing, reimagined for the AI era
They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.
Adobe makes AI agents and orchestrator generally available
Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
Revenue teams struggle with execution, despite widespread AI adoption
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution.
Marketing artificial intelligence (AI)
AI is the new OS — but marketers’ curiosity will decide its value
At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies.
Laying the groundwork for smarter, AI-driven marketing
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.
Marketing artificial intelligence (AI)
AI threatens entry-level marketing jobs—and the future talent pipeline
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line.
Your quick guide to marketing attribution models
Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels.
Marketing artificial intelligence (AI)
Sharing AI wins and fails will save marketers from repeating mistakes
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
3 ways AI is changing how people shop, marketers work and stacks evolve
The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.
Marketing artificial intelligence (AI)
ChatGPT, AI tools gain traction as Google Search slips
More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds.
Generative AI is rewriting your brand story — make sure it gets it right
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms.
GenAI powers the next era of customer listening
Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices.
Winter 2026 Salesforce release will be heavy on Agentforce for marketers
Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
The next era of ABM is strategy-led and AI-enabled
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.
Adapting email for AI-powered inboxes and zero-click journeys
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
Marketing artificial intelligence (AI)
How generative AI is quietly distorting your brand message
Is AI rewriting your brand story without telling? Learn to spot and stop AI‑driven brand drift before it erodes trust.
Marketing artificial intelligence (AI)
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
Marketing artificial intelligence (AI)
ChatGPT traffic to websites is down 52% in a month
Reddit and Wikipedia dominate responses in OpenAI's experiment with answer-first sources using new citation weighting.
What to expect from social commerce during the upcoming holiday shopping season
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
Marketing artificial intelligence (AI)
AI’s personalization magic starts with the data you can’t see
AI offers endless personalization opportunities — but success depends on accurate, well-structured data. Here’s how to get it right.
How to optimize your website for AI-powered search
Learn how AI search is reducing organic traffic and the steps you can take to ensure your website still attracts and converts.
Why a healthy site is central to AI search performance
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
Marketing artificial intelligence (AI)
AI helps marketing and sales pros work smarter, but does it drive revenue?
A new report finds mixed opinions on whether AI drives revenue or improves customer experience.
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos into conversions.
Marketing artificial intelligence (AI)
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
Marketing artificial intelligence (AI)
Why active sponsorship is the only way to make AI work
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.
Marketing artificial intelligence (AI)
Scaling AI starts with people, not technology
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.