Customer relationship management (CRM)

MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

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Dig deeper into CRM:

CRM-1920

What is customer relationship management (CRM) and how does it support marketing?

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2022-martech-replacement-survey

MarTech Replacement Survey: The top 5 solutions replaced

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Don’t conflate CDP and CRM

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Real-time-vs.-batch-based-CRM-data-What-you-need-to-know

Real-time vs. batch-based CRM data processing: Key considerations

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Digital transformation

MarTech Today: CRMs in a CDP world, Amazon ad tools & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]

| Oct 29, 2018 at 9:00 am ET