Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 5 ways to make your holiday advertising campaigns more profitable
  Oct 29, 2018 by Jacob Baadsgaard
  It’s time to start thinking about a holiday advertising strategy to reach the right customer base.
• LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
  Oct 29, 2018 by Amy Gesenhues
  The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.
• Is there a place for CRMs in a CDP world?
  Oct 26, 2018 by Barry Levine
  Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Latest version of Facebook’s Marketing API gives details on why ads fail to run
  Oct 29, 2018 by Amy Gesenhues
  The new Facebook Marketing API v3.2 will alert advertisers when an ad isn’t delivered and provide error codes.
• Vimeo integrates with LinkedIn to enable video publishing to company pages
  Oct 29, 2018 by Amy Gesenhues
  Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature.

Online Marketing News From Around The Web:

• 5 Questions to Help You Select the Perfect Image, Movable Ink Blog
• 9 Brands Crushing It with Instagram Stories, Convince and Convert
• Email – Five Email Deliverability Myths Debunked, MarketingProfs
• How to Know If It’s Time to Switch Your Engagement Platform, Marketo
• Marketers Beware: Influencer Marketing Fraud is Real, CMS Wire
• Six dead social platforms share lessons from the grave, The AdStage Blog
• The Best Colors for Websites for Mega Traffic, Conversion Rates & Sales, Crazy Egg
• Transparency Report: First Half of 2018, Official LinkedIn Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.