Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer Relationship Management (CRM) » Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on October 29, 2018 at 4:05 pm | Reading time: 2 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • 5 ways to make your holiday advertising campaigns more profitable
    Oct 29, 2018 by Jacob Baadsgaard
    It’s time to start thinking about a holiday advertising strategy to reach the right customer base.
  • LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
    Oct 29, 2018 by Amy Gesenhues
    The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.
  • Is there a place for CRMs in a CDP world?
    Oct 26, 2018 by Barry Levine
    Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • Latest version of Facebook’s Marketing API gives details on why ads fail to run
    Oct 29, 2018 by Amy Gesenhues
    The new Facebook Marketing API v3.2 will alert advertisers when an ad isn’t delivered and provide error codes.
  • Vimeo integrates with LinkedIn to enable video publishing to company pages
    Oct 29, 2018 by Amy Gesenhues
    Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature.

Online Marketing News From Around The Web:

  • 5 Questions to Help You Select the Perfect Image, Movable Ink Blog
  • 9 Brands Crushing It with Instagram Stories, Convince and Convert
  • Email – Five Email Deliverability Myths Debunked, MarketingProfs
  • How to Know If It’s Time to Switch Your Engagement Platform, Marketo
  • Marketers Beware: Influencer Marketing Fraud is Real, CMS Wire
  • Six dead social platforms share lessons from the grave, The AdStage Blog
  • The Best Colors for Websites for Mega Traffic, Conversion Rates & Sales, Crazy Egg
  • Transparency Report: First Half of 2018, Official LinkedIn Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Customer Relationship Management (CRM)Marketing Management

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.