For newer agile marketing teams, it's not all about racing to the finish line.
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- Rethinking the marketing planning process for an agile world
- Living the 5 values of agile marketing
- Read the Agile Marketing blueprint (Getting started)
- 5 big obstacles to overcome to succeed in agile marketing
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Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.