Why Predictability is more Important than speed in Agile marketing
For newer agile marketing teams, it's not all about racing to the finish line.
Agile Marketing
MarTech is your source of information about agile marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig Deeper:
- Rethinking the marketing planning process for an agile world
- Living the 5 values of agile marketing
- Read the Agile Marketing blueprint (Getting started)
- 5 big obstacles to overcome to succeed in agile marketing
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How to effectively plan sprints for agile marketing teams
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Agile brings project management concepts to marketing
Agile is gradually permeating the marketing space.
Deloitte’s 7 marketing trends for 2021 include agile, digital transformation
Deloitte report finds agile marketing, authenticity key as brands must meet "human needs."
What your CMO needs to hear about agile marketing
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
MarTech Live Replay: Why agile marketing is made for marketing technologists
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are driving.
Next on MarTech Live: A look at Agile Marketing
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
4 Ways to Get Started with Agile Marketing
Join us on August 19th and learn how to increase the productivity and adaptability of your team by using Agile principles.
Agile estimation techniques help marketers manage workload
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
Why an agile approach to digital experience is a must
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only way.
Agile marketing in the era of COVID-19, BLM and recession
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
How to choose the right agile marketing framework
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
How a corporate giant can work like a small start-up with agile marketing
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
How to build an agile marketing organization without authority
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help out.
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
Create a healthy partnership with your internal teams using agile marketing
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders.