Why Predictability is more Important than speed in Agile marketing
For newer agile marketing teams, it's not all about racing to the finish line.
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For newer agile marketing teams, it's not all about racing to the finish line.
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Agile is gradually permeating the marketing space.
Deloitte report finds agile marketing, authenticity key as brands must meet "human needs."
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
Implementing agile marketing in the planning process results in better internal communications and client relations.
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Look for way to highlight budget implications, effect on sales that agile workflows are driving.
A look at agile marketing from the ground up, including tips on adopting an agile strategy.
Join us on August 19th and learn how to increase the productivity and adaptability of your team by using Agile principles.
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
Waterfall is dead. Experts say nimble approach to creating web, content experience is the only way.
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.
It’s nice to see martech companies giving away their products for a period to help out.
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders.