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MarTech » Agile Marketing » Page 5

Agile Marketing

MarTech is your source of information about agile marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. 

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig Deeper:

  • Rethinking the marketing planning process for an agile world
  • Living the 5 values of agile marketing
  • Read the Agile Marketing blueprint (Getting started)
  • 5 big obstacles to overcome to succeed in agile marketing

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Agile Marketing

Why Predictability is more Important than speed in Agile marketing

For newer agile marketing teams, it's not all about racing to the finish line.

Stacey Ackerman | Dec 4, 2020 at 10:14 am ET

Marketing Management

How to effectively plan sprints for agile marketing teams

Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.

Stacey Ackerman | Nov 11, 2020 at 8:00 am ET

Agile Marketing

Agile brings project management concepts to marketing

Agile is gradually permeating the marketing space.

Rodric Bradford | Oct 21, 2020 at 10:47 am ET

Agile Marketing

Deloitte’s 7 marketing trends for 2021 include agile, digital transformation

Deloitte report finds agile marketing, authenticity key as brands must meet "human needs."

Kim Davis | Oct 19, 2020 at 3:10 pm ET

Marketing Management

What your CMO needs to hear about agile marketing

Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.

Stacey Ackerman | Oct 14, 2020 at 8:00 am ET

Marketing Operations

How to take an agile approach to strategic marketing planning

Implementing agile marketing in the planning process results in better internal communications and client relations.

Rodric Bradford | Sep 16, 2020 at 3:10 pm ET

Marketing Operations

MarTech Live Replay: Why agile marketing is made for marketing technologists

A look at agile marketing from the ground up, including tips on adopting an agile strategy.

Kathy Bushman | Sep 11, 2020 at 2:34 pm ET

Marketing Operations

Getting the C-Suite to buy in on agile marketing

Look for way to highlight budget implications, effect on sales that agile workflows are driving.

Rodric Bradford | Sep 9, 2020 at 9:33 am ET

Customer & Digital Experience

Next on MarTech Live: A look at Agile Marketing

A look at agile marketing from the ground up, including tips on adopting an agile strategy.

Kathy Bushman | Sep 3, 2020 at 3:43 pm ET

Agile Marketing

4 Ways to Get Started with Agile Marketing

Join us on August 19th and learn how to increase the productivity and adaptability of your team by using Agile principles.

Digital Marketing Depot | Aug 5, 2020 at 1:00 pm ET

Marketing Management

Agile estimation techniques help marketers manage workload

Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.

Stacey Ackerman | Jul 15, 2020 at 8:00 am ET

Customer & Digital Experience

Why an agile approach to digital experience is a must

Waterfall is dead. Experts say nimble approach to creating web, content experience is the only way.

Rodric Bradford | Jun 18, 2020 at 2:46 pm ET

Data

Agile marketing in the era of COVID-19, BLM and recession

Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.

Ryan Phelan | Jun 16, 2020 at 8:23 am ET

Marketing Management

How to choose the right agile marketing framework

Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.

Stacey Ackerman | Jun 5, 2020 at 11:59 am ET

Marketing Management

To be more agile, it’s time MOPs teams get comfortable saying ‘No’

Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a priority.

Amy Gesenhues | Jun 2, 2020 at 2:46 pm ET

Agile Marketing

How a corporate giant can work like a small start-up with agile marketing

An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.

Stacey Ackerman | May 4, 2020 at 11:35 am ET

Marketing Management

How to build an agile marketing organization without authority

Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.

Stacey Ackerman | Apr 13, 2020 at 8:00 am ET

Marketing Operations

MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out.

Henry Powderly | Mar 27, 2020 at 1:40 pm ET

Marketing Management

How MOPs teams are staying agile as remote work becomes the norm

Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.

Amy Gesenhues | Mar 25, 2020 at 7:20 am ET

Marketing Management

Create a healthy partnership with your internal teams using agile marketing

It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders.

Stacey Ackerman | Mar 9, 2020 at 2:23 pm ET
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