Social’s role in SMAC (Social, Mobile, Analytics, Cloud)
It's more than just a catchy acronym. Columnist Andy Lombard delves into the components of SMAC and explains why social media is the glue that holds it all together.
Andy Lombard is the co-founder and CEO of SocialWhirled, where he oversees the innovation, growth and direction of the company as it evolves the social, mobile and digital publishing landscape.
It's more than just a catchy acronym. Columnist Andy Lombard delves into the components of SMAC and explains why social media is the glue that holds it all together.
Andy Lombard | Apr 18, 2016 at 10:12 am ETIf you're not familiar with the acronym "SMAC," maybe you should be. Columnist Andy Lombard discusses why the intersection of social, mobile, analytics and the cloud should be central to your marketing efforts.
Andy Lombard | Feb 24, 2016 at 10:56 am ETA disaggregated marketing strategy can help you target different types of groups, potentially increasing sales. But columnist Andy Lombard believes that in order to fully take advantage of it, we need new collaborative technologies.
Andy Lombard | Sep 9, 2015 at 11:10 am ETAs more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy.
Andy Lombard | Jul 24, 2015 at 10:34 am ETWhat are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips.
Andy Lombard | Nov 3, 2014 at 10:39 am ETIt's not enough to simply launch a great campaign -- contributor Andy Lombard explains how to build momentum for your digital promotions.
Andy Lombard | Oct 7, 2014 at 9:03 am ETIf you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social media.
Andy Lombard | Sep 1, 2014 at 10:30 am ETDigital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn’t a surprise, given the expectations of incandescent brand […]
Andy Lombard | Jul 29, 2014 at 10:56 am ETOf the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand’s message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if […]
Andy Lombard | Jun 27, 2014 at 9:02 am ETFaster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do […]
Andy Lombard | May 26, 2014 at 8:59 am ETThink about the last truly bold and memorable campaign you saw. Did it change the way you think about the brand? Do you still remember the product or service being sold? Don’t be surprised if it takes you a minute to answer this question. So many marketing messages pass before our eyes that they often […]
Andy Lombard | May 5, 2014 at 9:10 am ETLook at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet […]
Andy Lombard | Mar 31, 2014 at 10:30 am ETTake a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their tablet. It’s undeniable that mobile devices have become an integral part of our day-to-day lives. Adults actually now spend more time on mobile media than they do on newspapers and magazines combined, […]
Andy Lombard | Mar 3, 2014 at 9:30 am ETWe live in a world where marketers have more tools and channels than ever. That can be good news when they understand how to use them for one unified brand impact; it can also be bad news, when print, digital and social teams operate in silos. It’s not hard to understand why silos lead to […]
Andy Lombard | Feb 17, 2014 at 9:26 am ETIt’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive so frequently that many marketers find themselves operating in a tangled web of programs and strategies. Not all of these tools deliver — but knowing what to leave behind in 2013 and what to […]
Andy Lombard | Jan 16, 2014 at 9:00 am ETBusinesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has […]
Andy Lombard | Dec 16, 2013 at 9:25 am ETAll of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and […]
Andy Lombard | Nov 11, 2013 at 9:02 am ETAs more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate. It can intensify customer engagement, drive quality leads and produce higher ROI. Consumer brands understand just how essential and […]
Andy Lombard | Sep 16, 2013 at 9:00 am ETFor years, it was commonplace for traditional marketing campaigns to require 90-day planning cycles — at a minimum. More recently, digital marketing has brought about an evolution in both speed and agility that has quickly made these lengthy cycles inadequate and unacceptable. Customers are increasingly available on their phones, websites and social media platforms, and […]
Andy Lombard | Sep 5, 2013 at 9:30 am ETLike every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware […]
Andy Lombard | Jul 22, 2013 at 10:35 am ET