Andy Lombard

Andy Lombard


About Andy Lombard

Andy Lombard is the co-founder and CEO of SocialWhirled, where he oversees the innovation, growth and direction of the company as it evolves the social, mobile and digital publishing landscape.

Andy Lombard's latest articles

Marketing management

Are We Making Money At Digital Marketing – Or Losing It?

Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn’t a surprise, given the expectations of incandescent brand […]

Agile marketing

The Agile Marketing Revolution

Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do […]

Customer experience

Maximizing Marketing Data: Turning Immediacy Into Impact

Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them, creating the need to converge social media, microsites, display ads and other assets into one seamless brand perception. At first, it might seem like this has […]

Performance marketing

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

As more businesses launch successful social media campaigns, it’s becoming clear that opting out of the social revolution can put companies at a competitive disadvantage. Social media offers the immediacy and interactivity consumers want and anticipate.  It can intensify customer engagement, drive quality leads and produce higher ROI. Consumer brands understand just how essential and […]

Customer experience

How to Embrace True Persistent Marketing

For years, it was commonplace for traditional marketing campaigns to require 90-day planning cycles — at a minimum. More recently, digital marketing has brought about an evolution in both speed and agility that has quickly made these lengthy cycles inadequate and unacceptable. Customers are increasingly available on their phones, websites and social media platforms, and […]

Performance marketing

Ways You Need To Beef Up Your Social CRM Program

Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms. But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware […]

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