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MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help out.
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
Create a healthy partnership with your internal teams using agile marketing
It’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders.
How to use agile marketing to prioritize high-value initiatives and improve productivity
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work.
Applying agile to deliver better customer journeys
Being agile marketers requires us to venture outside of our comfort zones.
Broaden your marketing skills to succeed as an agile marketer
To be a good agile marketer, get yourself comfortable with the uncomfortable.
Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and marketing.
How agile adoption will change the way we work in 2020
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year.
Implementing agile marketing experiments lead to leadership buy-in
Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working.
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum.
Is your social media policy agile?
It's time we revisit our policies and take into account the risk of not being there for our customers on social media.
MarTech Overtime: Why a marketing data re-architecture creates more agile marketing
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack.
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.
If you want to be agile, you may need to change your company’s culture
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.
How agencies can better engage with clients using agile
Flexible contracts and a team-based strategy are key to creating an effective agile organization.
IBM’s Watson Marketing spinoff launches with agile strategy
The company will focus on delivering marketing solutions that could compete with larger marketing cloud vendors.
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and white.
6 product launch challenges that require agile product development solutions
Launching a successful new product means truly understanding your consumers and what they need.
Developers love Agile, but is it right for content marketing?
Some swear by the highly iterative process for creating marketing content. Others say it's not a fit.
MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe makes its venerable PDF more collaborative Oct 2, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of […]
Agile methodology is becoming a must for marketing teams
Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end user.
MarTech Today: Intro to agile marketing, customer data platforms & bots
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
The 7 habits of highly effective digital marketers: agile skill sets
Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you'll need to thrive.
MarTech Today: Agile Marketing, social media’s revolutionary changes & internet in 3-D in outer space
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: #MarTech Conference: Marketers are going Agile to keep up with customers Mar 22, 2016 by Barry Levine Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly […]
MarTech Conference: Marketers are going Agile to keep up with customers
Agile Marketing emerged in several panels and presentations at the MarTech conference as an increasingly popular work process for a fast-changing environment.
Unlock Digital Roadblocks With Agile Marketing
What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips.
The Agile Marketing Revolution
Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do […]