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Agile Marketing

Agile Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful agile marketing operations. 

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Marketing Operations

Release Notes: Wrike beefs up AI to predict if your project will succeed or fail

The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.

Henry Powderly | Dec 17, 2021 at 12:57 pm ET

Customer & Digital Experience

4 ways to upgrade your content syndication strategy

Content syndication in today’s new era of B2B precision demand marketing

Integrate | Dec 14, 2021 at 7:00 am ET

Marketing Operations

How agile is transforming modern marketing

Learn why agile is becoming the new foundation for marketing going forward.

Corey Patterson | Dec 13, 2021 at 4:29 pm ET

Agile Marketing

How leaders should act on an agile marketing team

Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.

Stacey Ackerman | Dec 13, 2021 at 10:13 am ET

Agile Marketing

8 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.

Pamela Parker | Dec 7, 2021 at 10:25 am ET

Agile Marketing

How to build feedback into your agile marketing workflow

It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.

Stacey Ackerman | Dec 6, 2021 at 11:22 am ET

Marketing Operations

Use this assessment to gauge team alignment with agile marketing values

This survey will help you to find out how they feel your company is currently doing in relation to these principles.

Stacey Ackerman | Dec 2, 2021 at 3:01 pm ET

Marketing Operations

What is Scrum, the project management framework agile teams rely on?

A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.

Stacey Ackerman | Nov 30, 2021 at 9:35 am ET

Marketing Operations

Agile marketing sometimes means deciding what you’re not going to do

The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.

Stacey Ackerman | Nov 30, 2021 at 9:17 am ET

Marketing Operations

Effective planning is essential in agile marketing

Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.

Stacey Ackerman | Nov 19, 2021 at 1:30 pm ET

Marketing Management

Living the 10 principles of agile marketing

These principles were recently developed by members of the agile marketing community.

Stacey Ackerman | Nov 16, 2021 at 7:00 am ET

Marketing Operations

Why setting key priorities is essential in agile marketing

In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.

Stacey Ackerman | Nov 12, 2021 at 10:33 am ET

Marketing Management

Speed matters: 3 ways to win with marketing velocity in the new year

Learn what tools can help you meet new expectations and demands of your customers.

Cynthia Ramsaran | Nov 8, 2021 at 3:51 pm ET

Digital Transformation

Modernizing healthcare marketing with agility: How Premier got started

The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.

Stacey Ackerman | Nov 8, 2021 at 12:11 pm ET

Digital Transformation

Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.

Stacey Ackerman | Nov 4, 2021 at 11:13 am ET

Marketing Operations

Why collaboration and teamwork are essential in agile marketing

In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows

Stacey Ackerman | Nov 3, 2021 at 12:39 pm ET

Agile Marketing

Driving marketing at scale: Moving from a decentralized to centralized model

The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.

Spence Darrington | Nov 3, 2021 at 10:48 am ET

Marketing Operations

Infographic: Story splitting for marketing teams

This agile marketing technique can help your team deliver bite-sized chunks of value.

Stacey Ackerman | Nov 1, 2021 at 10:19 am ET

Marketing Management

3 ways to turbocharge your team for greater marketing agility in 2022

In this live webinar, learn what tools can help you meet new expectations and demands of your customer.

Cynthia Ramsaran | Oct 28, 2021 at 4:00 pm ET

Data

Facebook isn’t fazed: Thursday’s Daily Brief

Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.

Kim Davis | Oct 28, 2021 at 9:38 am ET
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