Agile marketing
MarTech is your source of information about agile marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Embrace a value-based approach to agile marketing leadership
Focus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Why leading an agile marketing organization requires a vision for change
Remind people of the “why” every single day to really inspire change.
5 big obstacles to overcome to succeed in agile marketing
Understanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Good morning: The agile mindset
Download our new free ebook created by agile marketing coach Stacey Ackerman.
Introducing MarTech’s guide to agile marketing for leaders
This e-book will show you the skills and perspective needed to lead an agile marketing organization effectively.
Do marketers need their own agile framework?
Historical experience from agile marketing leaders may or may not help take the guesswork out of everything.
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community.
Why setting key priorities is essential in agile marketing
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Speed matters: 3 ways to win with marketing velocity in the new year
Learn what tools can help you meet new expectations and demands of your customers.
Modernizing healthcare marketing with agility: How Premier got started
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.
Why collaboration and teamwork are essential in agile marketing
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
Driving marketing at scale: Moving from a decentralized to centralized model
The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.
Infographic: Story splitting for marketing teams
This agile marketing technique can help your team deliver bite-sized chunks of value.
3 ways to turbocharge your team for greater marketing agility in 2022
In this live webinar, learn what tools can help you meet new expectations and demands of your customer.
Facebook isn’t fazed: Thursday’s Daily Brief
Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
