MarTech is your source of information about agile marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Agile marketers from around the world came together this week to re-visit the values and principles of the Agile Marketing Manifesto.
Evaluating, deploying, managing and owning marketing technology requires a range of different skills.
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.
Being a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Implementing agile marketing in the planning process results in better internal communications and client relations.