Agile Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful agile marketing operations.
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Marketing Operations
In order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
Agile Marketing
The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.
Marketing Operations
This agile marketing technique can help your team deliver bite-sized chunks of value.
Marketing Management
In this live webinar, learn what tools can help you meet new expectations and demands of your customer.
Data
Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.
Marketing Operations
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Marketing Management
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Marketing Operations
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Marketing Management
Agile marketers from around the world came together this week to re-visit the values and principles of the Agile Marketing Manifesto.
Marketing Operations
Plus a glimpse of the new marketing org chart with a critical marketing ops role.
Marketing Management
Plus, four tools to check for title changes in the SERPs.
Marketing Management
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Marketing Operations
Evaluating, deploying, managing and owning marketing technology requires a range of different skills.
Marketing Management
Salesforce enters the RPA game.
Marketing Management
It's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Agency Services
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Marketing Management
Though this model for prioritizing projects is simple, there are limitations to bear in mind.
Marketing Management
A team which sticks together understands its own dynamics and gets more done, faster.