Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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The martech refresh cycle is a myth
Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.
In an age of AI excess, trust becomes the real differentiator
AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value.
20 strategic planning tips for marketers preparing for 2026
Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity.
Why vendor agility often trumps analyst rankings
Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need.
The 4 Ps of marketing, reimagined for the AI era
They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.
Why every marketer needs a ‘do-not-do’ list
Doing more isn’t always progress. Learn how subtraction can free up time, sharpen focus and boost your marketing impact.
Why pilots, not RFPs, define the future of martech selection
The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
Marketing artificial intelligence (AI)
AI threatens entry-level marketing jobs—and the future talent pipeline
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line.
Spreadsheets can’t explain churn — but your customers can
AI spots patterns, but not the “why.” Ground data in interviews and causal mapping to predict behavior and build real strategy.
Think like a product manager, grow like a CMO
In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
Marketing artificial intelligence (AI)
Sharing AI wins and fails will save marketers from repeating mistakes
Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t.
Agility is the new foundation of marketing infrastructure
In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth.
How to build internship projects that help future talent and current teams
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities.
3 ways AI is changing how people shop, marketers work and stacks evolve
The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.
5 ways MOps can stop order-taking and start driving strategy
Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy.
GTM misreporting is a risk your company can’t afford to take
GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk.
What if you didn’t follow up on MQLs?
The MQL cycle creates wasted effort and mistrust. Let buyers engage at their own pace for stronger, more meaningful interactions.
Why process-only or tech-only fixes never solve your toughest problems
Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both.
Marketing leadership asks for radical candor but wants compliance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust.
Marketing artificial intelligence (AI)
Operationalizing generative AI for marketing impact
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
A short guide to the long game of brand building
Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars.
Marketing artificial intelligence (AI)
Why active sponsorship is the only way to make AI work
When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.
Marketing artificial intelligence (AI)
Scaling AI starts with people, not technology
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.
How to lead marketing in the great big messy real world
Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.
Why the grift economy is killing both marketing and marketers
Fake scarcity. Bad data. Burnout. Marketing’s rot runs deep — and it’s by design. Here’s how the system traps us and how we escape
How Dale Carnegie’s principles are foundational for Positionless Marketing
Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.
Why the AI era could be the revenge of the English major
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
Strong MOps is how marketing runs on time and at scale
Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation.
3 GTM principles to help emerging products gain traction
Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
CreativeOps can’t scale alone — fusion teams make it happen
Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution.
Marketing artificial intelligence (AI)
Implementing AI without a problem is a fast road to failure
High-priced pilots. Tools no one uses. Here's how teams go wrong with AI — and how to start with strategy, not just shiny tech.
Marketing and IT are rewriting the rules of digital transformation
From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
Why good marketers think in probabilities, not certainties
Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead.
Customer immersion reveals what dashboards never will
Dashboards don’t build empathy. Customer immersion programs let executives learn real customer experiences that drive actionable insight.
Marketing artificial intelligence (AI)
AI’s big bang effect means marketing must evolve or die
AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
Messy data is your secret weapon — if you know how to use it
Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine.
How to craft a strong brand story with strategic copywriting
Bring your brand story to life — not with fluff, but with audience insights, clear messaging and language that converts.
If you only invest in what converts, you’re undervaluing what works
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
The cost of silence in marketing is too high
Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit.
Marketing artificial intelligence (AI)
Making AI deep research work for strategic marketing tasks
For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.