VW Touts TDI Clean Diesel With ‘Golden Sisters’ Video Series On Tumblr
The German carmaker aims to dispel "old wives' tales" about diesel engines using humor.
Working with Deutsch LA, VW is out with a series of videos, gifs and memes featuring YouTubers and Oprah Winfrey Network reality documentary stars, the “Golden Sisters,” three wise-cracking, elderly sisters who first rose to fame when a video of the trio watching the Kim Kardashian sex tape went viral.
The videos, two of which will be released each week, aim to debunk the 7 Myths of Diesel. The first video, entitled Sluggish, combats the notion that diesel cars have no pick up. The second video, entitled Loud, combats the belief that diesel engines are loud.
In each of the videos, the ladies let loose a full-on barrage of wise-cracking snarks.
In addition to the videos, the Tumblr site has memes such as “Hasn’t Moved This Fast… Since 1954” and “Thought Libido Was Dead… Then Drove Diesel.”
The memes along with a collection of animated gifs are shareable to social media.
VW is promoting the videos with the hashtag #vwtdi on Twitter:
— Volkswagen USA (@VW) February 27, 2015
— Volkswagen USA (@VW) February 23, 2015
Of course, the sisters are promoting their VW work on their own Twitter account:
— 3 Golden Sisters (@3goldensisters) February 25, 2015
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.