Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies

Here’s a quickie but goodie… though it’s a scary quickie and goodie, so be warned.

Director Mike Flanagan, whose “Oculus” did well at the Toronto International Film Festival and garnered buzz at SXSW last year, is out with a new horror flick.

This one stars Kate Bosworth and Thomas Jane as the foster parents of Cody — played by Jacob Tremblay — a young boy whose dreams and nightmares become physically real while he’s experiencing them in his sleep. Annabeth Gish plays the case worker assigned to Cody.

As part of the film’s promotional campaign, the movie’s producers worked with Twitter to place the movie’s trailer within a Promoted Video and release it there exclusively. They’re also delivering creepy, customized responses to those who tweet, retweet or use the campaign hashtag #BeforeIWake.

Here’s the Promoted Video:

#BeforeIWake https://t.co/NPMVgGowLP

— Before I Wake (@BeforeIWakeFilm) March 13, 2015

And here are some of the responses, which used images and animated gifs from the film:

.@Mincraftgilr @TwitterMovies Evil is coming. #BeforeIWake pic.twitter.com/3tb0YaoqPs

— Before I Wake (@BeforeIWakeFilm) March 13, 2015

.@Jazz_iam Nightmares will come to life…#BeforeIWake pic.twitter.com/VSUgixtXZg

— Before I Wake (@BeforeIWakeFilm) March 13, 2015

@KrystaNick @AlexxxxNicolee Sleep tight…#BeforeIWake pic.twitter.com/WP6AcoQ2rI

— Before I Wake (@BeforeIWakeFilm) March 13, 2015

@QUEENbreezjae Your nightmares will come true this #FridayThe13th… pic.twitter.com/dtQdke8rr7

— Before I Wake (@BeforeIWakeFilm) March 13, 2015

Here’s the trailer on YouTube:

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.