Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars

User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.

Steve Hall on February 10, 2015 at 3:34 pm

This Saturday before the NBA All-Star game, Degree Men will host a televised game of HORSE between Golden State Warriors’ Stephen Curry and Washington Wizards’ John Wall.

During the challenge, the pair will complete several tough shots, culminating with a “Fan Shot” which will be determined by fans using a Twitter Card vote.

Vote NOW on a shot @StephenCurry30 & @JohnWall will take live @ Battle of the Game Changers – 2/14@10:30AM on NBATV! http://t.co/KV90TkHchE

— Degree Men (@DegreeMen) February 9, 2015

The brand has been promoting the event with several tweets, many with embedded video:

Watch what @StephenCurry30 and @JohnWall have to say about the 2/14 Battle of the Game Changers https://t.co/XiEpVF7rIY

— Degree Men (@DegreeMen) February 9, 2015

Vote for the shot @StephenCurry30 & @JohnWall will take in The Battle of the Game Changers. http://t.co/KV90TkHchE pic.twitter.com/aKZf4CdlQs

— Degree Men (@DegreeMen) February 10, 2015

The Battle of the Game Changers is almost upon us. Are you on #TeamCurry? https://t.co/hwc08T20cp

— Degree Men (@DegreeMen) February 9, 2015

Stand up DC! @JohnWall takes on @StephenCurry30 head to head on 2/14. 'RT' if you’re on #TeamWall. https://t.co/j23Ppjqrpz

— Degree Men (@DegreeMen) February 9, 2015

Two elite PGs. Two All-Stars. @StephenCurry30 vs @JohnWall. Choose your side: #TeamCurry or #TeamWall? pic.twitter.com/jZ0i9d5SjB

— Degree Men (@DegreeMen) February 5, 2015

And both Wall and Curry have taken to taunting each other about the game with videos on their individual Twitter accounts:

Ok @StephenCurry30 – let's settle this on the court. #ad http://t.co/y7EjSdC9iV

— John Wall (@JohnWall) January 26, 2015

Ok @JohnWall, @DegreeMen, let's settle this – Curry vs. Wall – Battle of the Game Changers at NBA All-Star #ad http://t.co/HEslQ8ZSGn

— Stephen Curry (@StephenCurry30) January 26, 2015

The brand is also promoting the game on its Facebook page:

Post by Degree Men.