Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.
This Saturday before the NBA All-Star game, Degree Men will host a televised game of HORSE between Golden State Warriors’ Stephen Curry and Washington Wizards’ John Wall.
During the challenge, the pair will complete several tough shots, culminating with a “Fan Shot” which will be determined by fans using a Twitter Card vote.
https://twitter.com/DegreeMen/status/564783354961465344
The brand has been promoting the event with several tweets, many with embedded video:
https://twitter.com/DegreeMen/status/564817700946313216
https://twitter.com/DegreeMen/status/565171041539211265
https://twitter.com/DegreeMen/status/564929302982971392
https://twitter.com/DegreeMen/status/564921981657571329
https://twitter.com/DegreeMen/status/563468205524779008
And both Wall and Curry have taken to taunting each other about the game with videos on their individual Twitter accounts:
Ok @StephenCurry30 – let's settle this on the court. #ad http://t.co/y7EjSdC9iV
— John Wall (@JohnWall) January 26, 2015
Ok @JohnWall, @DegreeMen, let's settle this – Curry vs. Wall – Battle of the Game Changers at NBA All-Star #ad http://t.co/HEslQ8ZSGn
— Stephen Curry (@StephenCurry30) January 26, 2015
The brand is also promoting the game on its Facebook page:
The shootout will take place February 14 at 11:00 a.m. EST on NBA TV.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
New on MarTech
About the author
