MarTech » Customer experience » Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars

Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars

User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.

By Steve Hall

Published on February 10, 2015 • Last updated on May 13, 2021 • 1 minute read

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This Saturday before the NBA All-Star game, Degree Men will host a televised game of HORSE between Golden State Warriors’ Stephen Curry and Washington Wizards’ John Wall.

During the challenge, the pair will complete several tough shots, culminating with a “Fan Shot” which will be determined by fans using a Twitter Card vote.

https://twitter.com/DegreeMen/status/564783354961465344

The brand has been promoting the event with several tweets, many with embedded video:

https://twitter.com/DegreeMen/status/564817700946313216

https://twitter.com/DegreeMen/status/565171041539211265

https://twitter.com/DegreeMen/status/564929302982971392

https://twitter.com/DegreeMen/status/564921981657571329

https://twitter.com/DegreeMen/status/563468205524779008

And both Wall and Curry have taken to taunting each other about the game with videos on their individual Twitter accounts:

Ok @StephenCurry30 – let's settle this on the court. #ad http://t.co/y7EjSdC9iV

— John Wall (@JohnWall) January 26, 2015

Ok @JohnWall, @DegreeMen, let's settle this – Curry vs. Wall – Battle of the Game Changers at NBA All-Star #ad http://t.co/HEslQ8ZSGn

— Stephen Curry (@StephenCurry30) January 26, 2015

The brand is also promoting the game on its Facebook page:

Post by Degree Men.

The shootout will take place February 14 at 11:00 a.m. EST on NBA TV.

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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

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