Chicken Named Gloria Determines Which Burger King Restaurants Get Chicken Fries
It's not the first time a chicken has been called upon to make a decision, but this time her deliberation will be live streamed and shared on Facebook and Twitter.
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Steve Hall's latest articles
Mobile App Helps People Place Love Notes On Lacta Chocolate Bar Wrappers
A popular chocolate brand associates its candies with love, using content marketing and a unique mobile execution.
Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies
The film's promotional campaign creates a creepy mood on Twitter with video and user engagement.
Interactive Site Educates Adults On Prevalence of Cyberbullying Among Children And Illustrates The Power Of Words Needed To Help
The Hungry Boys agency's public service message serves to graphically illustrate the possible consequences of cyberbullying.
Fashion Retailer Encourages People To Re-Gram Its Specially-Processed Instagram Images And Apply Filters To Reveal Hidden Clues To Prizes
Ted Baker is using beautiful, engaging and changing images to promote its new clothing line.
Hilarious Stirling Gravitas Character Is In Control Of Everything… Except His Urine Leakage
AMV BBDO uses humor to build the TENA Men brand.
Entire Town Learns Sign Language In Viral Stunt For Samsung’s Hearing Impaired Conference Service
The tech brand orchestrates an elaborate stunt to promote its video conferencing service.
Callaway Teams With Dude Perfect For Epic Golf Stunt Social Campaign
The golf brand tapped the web celebs to create engaging content around its new clubs.
Lamar Outdoor #UltimateSelfieCampaign Awards Digital Billboard Fame To Those Who Make Charitable Donations
The outdoor advertising company uses its inventory to drum up support for local charities.
VW Touts TDI Clean Diesel With ‘Golden Sisters’ Video Series On Tumblr
The German carmaker aims to dispel "old wives' tales" about diesel engines using humor.
Expedia Promotes #VanGogh2015 With Free Trips To Holland Using Twitter’s Flock To Unlock
The travel company is incentivizing people to tweet and re-tweet for the chance to win a prize.
Fitbit Campaign Helped People Convert 1 Billion Calories Into 1.5 Million Donated Meals
The fitness tracker brand reminds users of its value by counting the calories they're burning -- and donating the equivalent to the hungry.
WAT-AAH! Teams With Partnership For A Healthier America For Online Art Auction
The water brand tries to position H2O as a cooler alternative to sugary drinks.
Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line
The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.
Snickers Asks People To Share Who They Are When They’re Hungry With $50,000 Meme Generator Contest
The candy brand created a meme generator and is asking people to craft their alter egos -- and prize money is at stake!
Jägermeister Instagram Campaign Reached 3.24 Million And Increased Followers By 63 Percent
How the German liqueur maker stirred up excitement and built community via social media.
Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart.
Interactive Website Lets You Make Super Cute Kids Laugh…And Buy Clothes
Clothing brand encourages you to "play" with children online, to get you in the mood to buy adorable outfits.
Alan Cumming Challenges Gay Men to A Year Without Sex In #CelibacyChallenge Blood Donation PSA
Saatchi & Saatchi NY and Bullitt created the advocacy campaign for GLAAD and the Gay Men's Health Crisis.
Outdoor Company Celebrates Heart Awareness Month By Posting Facebook-Submitted #HeartHeroes Images To Digital Billboards
Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content.
Sex Toy Maker Releases Interactive #BeyondTheWave Movie Trailer That Must Be Watched Together
In an epic content marketing effort, the company is developing a film to be released this summer and has shared a unique trailer for joint mobile viewing.
Organic Valley Plants Tongue Firmly In Cheek With Hilarious #SaveTheBros Protein Shake Campaign
The dairy uses humor to call attention to artificial and unnatural ingredients contained in many conventional fitness shakes.
Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut. The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature […]
Revlon’s #LoveIsOn Interactive Ad Lets People Create Animated Valentine’s Day Gifs For Their Loved Ones
The cosmetics company is promoting the make-your-own Valentine feature through ads on the Google Display Network.
Expedia Wants You to #GetARoom For Valentine’s Day
The travel company aims its arrow at new potential customers, offering discounts on hotel room bookings for the occasion.
IKEA Solves Household Clutter And Discord With Emoticon App
The Swedish furniture company bets that mobile users will want to include its emoticons in their messaging.
Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.
Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Grammys
The retailer shows how impactful multi-platform event marketing can be in a popular musical effort.
Gap Launches #SpringIsWeird ‘Micro-Series’ On Instagram
The brand, working with W+K, turns to the "Turn Down For What" music video directors for a 12-part series of 15-second videos.
Ray-Ban #Reflections App Takes Selfies To New Heights
The sunglasses company releases a unique iPhone app and community around self-photography.
20th Century Fox Gamifies Movie Trailer To Promote ‘Kingsman: The Secret Service’
The action flick's marketing site tests people to see if they have what it takes to be a Kingsman.
AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat
The telecom brand hopes to reach millennials by sponsoring SnapperHero: original video content for the ephemeral mobile platform.
Juice Drink Brand Teams With Spoken Word Poet & Orchestra For Delicious Mashup
The J2O brand is all about blends, so it makes sense for the company to explore what happens when two artistic things are put together.
Visa To Highlight Future Of Online Payment During Super Bowl With First ‘Shoppable Halftime Show’
The financial services company seeks to highlight the ease of purchasing with Visa Checkout.
Björn Borg Introduces New Fashion Line With Online Game
In a takeoff of the "First Person Shooter" genre, "First Person Lover" puts players in the new collection's clothes and even enables online purchases.
Newcastle Brown Ale Hijacks Super Bowl With Hilarious #BandOfBrands Stunt
The beer brand successfully siphoned attention away from the official sponsors last year. Can it start a streak?
PlayStation #20YearsOf Play Celebrates Brand’s 20th Anniversary With Video Of Fan Tweets
The gaming brand takes users' high-energy content and repurposes it to generate excitement.
Meet Randall Higgins, The Crazy Cameraman Behind Activision’s Call Of Duty KillCam
Activision enlists a comedian to play a hilarious combo of Rambo, MacGyver and Seth Rogan.
Nissan Enlists YouTube Stars To Celebrate Dads And Hype Its Family-Focused Super Bowl Ad
The Super Bowl Dad-love continues as Nissan teases its TV ad with custom videos by web celebs.
Snickers to Release Crazy Brady Bunch-Themed Super Bowl Ad If Teaser Generates 2.5 Million Social Engagements
The Mars brand tries to ramp up engagement with its big game ad well before it officially airs.