Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
Twitter Is Showing Analytics Highlights In The Notification Tab Of Verified Users
Twitter is experimenting with displaying Popular Tweets, Top Follow and Noteworthy Mentions in notifications tab for accounts that get a high volume of notifications.
Facebook Is Testing Tweaks In The Design For Brand Pages
The Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users.
Snapchat Now Draws 4 Billion Video Views Daily
The social messaging and media app enters Facebook territory, doubling its video views in three months.
First Look: Facebook Starts Testing Immersive Mobile Ads
Gatorade, Mr Porter, Michael Kors and Carrefour are trying out the new format, which enables the creation of full-screen interactive experiences within the Facebook mobile app.
FTC Settles With Gaming Network Accused Of Failing To Disclose Paid Endorsements
US agency fires another warning shot against lack of social media disclosures by settling complaint that Machinima paid gamers up to $30,000 to upload video endorsements of the Microsoft Xbox One console.
Twitter Ads Are Now Available Pretty Much Everywhere
Twitter extends access to its self-service ad dashboard to more than 200 countries and territories. Company also reports it has about 100,000 active advertisers.
Simply Measured Acquires Inside Social To Boost Case For Social ROI
The combination of Inside Social's deeper-in-the-funnel attribution with Simply Measured's social data will better show how brands' earned social media drives consumer behavior, company says.
Google+ Still Kicking: Collections Now Available In The iOS App
Collections, which gives Google+ users the ability to create topic-based streams, now has a home on Apple devices.
MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports)
Awards show draws 21.4 million tweets, only 4 million fewer than than the 2015 Super Bowl.
Instagram Moves Beyond The Square & A Few Brands Test The Waters
The visual social network enables posting in both portrait and landscape orientation, good news for marketers who use the same creative content across multiple platforms.
Facebook Passes Milestone: 1 Billion Users In A Day
CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.
Facebook Signals That It Will Start Cracking Down On Video Piracy
Responding to criticism of rampant "freebooting," the social network says it's testing a new system to improve its video matching technology and create a stronger barrier against pirates.
Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger
New service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.
Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Feature is now available for all English language users globally. Tweets from brands with active Twitter accounts are showing up in a carousel unit.
Facebook Gives The Gift Of GIFs To Some Brand Pages
The social network is testing the animated image format with a small selection of Pages. Wendy's and a Brazilian drink brand make the first move.
Social Marketing Platform Spredfast Acquires Shoutlet
The social management providers are considered among the strongest in the field. Combined company will have more than 1,400 clients.
Facebook Gives Page Admins Quick View Of Reach & Click Stats
Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.
Google Gives Hangouts Its Own Place To Hang
Google launches a dedicated desktop page for its free communication tool.
For Major Publishers, Facebook Referral Traffic Passes Google Again
Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July.
Pinterest Snags Monetization Product Manager From Twitter
Nipoon Malhotra, formerly head of Twitter's brand advertising product team, joins Pinterest to help continue the company's revenue-generating push.
Twitter’s Advice For Better Customer Service: Get Personal
People are much more likely to recommend brands that personalize customer service interactions. It's "an an easy step that brands can take" to build relationships, Twitter researcher says.
A Sporting July Helps BBC Remain Top Publisher On Twitter [Report]
Fueled by Wimbledon, England's success in the women's World Cup and a deep well of content, BBC stories receive nearly 4 million tweets, one million more than runner-up The New York Times.
Google May Be Bringing Twitter To Desktop Search Results
Twitter integration into Google's desktop search is spotted in the UK. Up to now, it was only on mobile and in the US.
New From Buffer: The Ability To Post & Schedule Native Video On Facebook & Twitter
Buffer's feature also enables posting video to Google+ pages and links to video on LinkedIn and Pinterest.
Twitter Now Lets You Go Long With DMs Of Up To 10,000 Characters
Brands that use Twitter for customer service should benefit from the extra room for private messages.
Periscope Has 10 Million Accounts With 40 Years Of Watch Time Daily
Twitter's live-streaming app hit the user milestone August 2 but says time watched daily is the better metric to judge how well it's doing.
Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet
Expanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream.
Facebook Adds High-Performing Ad Units To Audience Network
The social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials.
Twitter, NFL Sign Two-Year Extension To Serve More Football Video
Deal means there will be more NFL content on Twitter. Twitter will take the lead in ad sales in the revenue-sharing partnership.
Facebook Defends Its 3-Second Video View Standard
In a Medium post responding to criticism from a YouTube creator, Facebook video product manager says three seconds is enough time to indicate "intent to watch" a video.
Twitter Publishes 122-Page Customer Service Playbook For Brands
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter's new guide will help businesses do better and cut their customer service costs.
Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey]
Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest.
Facebook Launches Periscope Rival, But Only For Celebrities
Facebook limits new live-streaming video feature to public figures.
Facebook Gives Pages The Ability To Respond To Comments Privately
In an effort to make customer support more efficient, Facebook updates messaging tools for Pages.
Twitter Introduces Bulk Editing Tool For Managing Ad Campaigns
New "ads editor" enables advertisers to create and adjust campaigns using spreadsheets.
Facebook Dumps Plan To Cut Off Device-Level Data After Advertiser Revolt
Facing strong opposition from mobile app advertisers, the social network will continue providing data on how campaigns are performing on specific mobile devices.
Hootsuite Is Rolling Out New Instagram Integration, Including Scheduling Workaround
Instagram still doesn't allow third-party posting, but Hootsuite's new tool will enable scheduling via desktop, followed by mobile notifications for publishing from mobile devices.
LinkedIn Reports $712 Million Q2 Revenue, Up 33% YoY
Career-focused social network beats Wall Street expectations with a strong quarter. It now has 380 million registered users.
Yahoo Introduces Livetext, A Silent Video Messaging App
Yahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.