Facebook Slightly Loosens Grip On Access To Its Live Streaming Video Feature
People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
People with verified profiles now have access to the iOs Mentions app and Periscope-style live streaming, but brand and business Pages are still shut out.
Martin Beck | Sep 10, 2015 at 3:46 pm ETTwitter is experimenting with displaying Popular Tweets, Top Follow and Noteworthy Mentions in notifications tab for accounts that get a high volume of notifications.
Martin Beck | Sep 10, 2015 at 12:59 pm ETThe Call to Action button for Pages has been made more prominent in the most significant of changes that have been rolled out to some users.
Martin Beck | Sep 8, 2015 at 3:56 pm ETThe social messaging and media app enters Facebook territory, doubling its video views in three months.
Martin Beck | Sep 4, 2015 at 3:54 pm ETGatorade, Mr Porter, Michael Kors and Carrefour are trying out the new format, which enables the creation of full-screen interactive experiences within the Facebook mobile app.
Martin Beck | Sep 3, 2015 at 2:46 pm ETUS agency fires another warning shot against lack of social media disclosures by settling complaint that Machinima paid gamers up to $30,000 to upload video endorsements of the Microsoft Xbox One console.
Martin Beck | Sep 2, 2015 at 9:05 pm ETTwitter extends access to its self-service ad dashboard to more than 200 countries and territories. Company also reports it has about 100,000 active advertisers.
Martin Beck | Sep 2, 2015 at 9:01 am ETThe combination of Inside Social's deeper-in-the-funnel attribution with Simply Measured's social data will better show how brands' earned social media drives consumer behavior, company says.
Martin Beck | Sep 1, 2015 at 10:01 am ETCollections, which gives Google+ users the ability to create topic-based streams, now has a home on Apple devices.
Martin Beck | Aug 31, 2015 at 6:39 pm ETAwards show draws 21.4 million tweets, only 4 million fewer than than the 2015 Super Bowl.
Martin Beck | Aug 31, 2015 at 2:28 pm ETThe visual social network enables posting in both portrait and landscape orientation, good news for marketers who use the same creative content across multiple platforms.
Martin Beck | Aug 27, 2015 at 6:38 pm ETCEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.
Martin Beck | Aug 27, 2015 at 5:06 pm ETResponding to criticism of rampant "freebooting," the social network says it's testing a new system to improve its video matching technology and create a stronger barrier against pirates.
Martin Beck | Aug 27, 2015 at 4:40 pm ETNew service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.
Martin Beck | Aug 26, 2015 at 1:53 pm ETFeature is now available for all English language users globally. Tweets from brands with active Twitter accounts are showing up in a carousel unit.
Martin Beck | Aug 21, 2015 at 3:51 pm ETThe social network is testing the animated image format with a small selection of Pages. Wendy's and a Brazilian drink brand make the first move.
Martin Beck | Aug 20, 2015 at 8:12 pm ETThe social management providers are considered among the strongest in the field. Combined company will have more than 1,400 clients.
Martin Beck | Aug 19, 2015 at 10:06 am ETSaving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.
Martin Beck | Aug 18, 2015 at 4:51 pm ETGoogle launches a dedicated desktop page for its free communication tool.
Martin Beck | Aug 18, 2015 at 2:55 pm ETContinuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July.
Martin Beck | Aug 17, 2015 at 1:17 pm ETNipoon Malhotra, formerly head of Twitter's brand advertising product team, joins Pinterest to help continue the company's revenue-generating push.
Martin Beck | Aug 17, 2015 at 10:01 am ETPeople are much more likely to recommend brands that personalize customer service interactions. It's "an an easy step that brands can take" to build relationships, Twitter researcher says.
Martin Beck | Aug 14, 2015 at 3:26 pm ETFueled by Wimbledon, England's success in the women's World Cup and a deep well of content, BBC stories receive nearly 4 million tweets, one million more than runner-up The New York Times.
Martin Beck | Aug 13, 2015 at 4:20 pm ETTwitter integration into Google's desktop search is spotted in the UK. Up to now, it was only on mobile and in the US.
Martin Beck | Aug 13, 2015 at 2:39 pm ETBuffer's feature also enables posting video to Google+ pages and links to video on LinkedIn and Pinterest.
Martin Beck | Aug 13, 2015 at 9:00 am ETBrands that use Twitter for customer service should benefit from the extra room for private messages.
Martin Beck | Aug 12, 2015 at 2:10 pm ETTwitter's live-streaming app hit the user milestone August 2 but says time watched daily is the better metric to judge how well it's doing.
Martin Beck | Aug 12, 2015 at 1:28 pm ETExpanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream.
Martin Beck | Aug 11, 2015 at 3:31 pm ETThe social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials.
Martin Beck | Aug 11, 2015 at 12:43 pm ETDeal means there will be more NFL content on Twitter. Twitter will take the lead in ad sales in the revenue-sharing partnership.
Martin Beck | Aug 10, 2015 at 4:40 pm ETIn a Medium post responding to criticism from a YouTube creator, Facebook video product manager says three seconds is enough time to indicate "intent to watch" a video.
Martin Beck | Aug 7, 2015 at 9:00 am ETFewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter's new guide will help businesses do better and cut their customer service costs.
Martin Beck | Aug 6, 2015 at 2:53 pm ETFacebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest.
Martin Beck | Aug 6, 2015 at 8:45 am ETFacebook limits new live-streaming video feature to public figures.
Martin Beck | Aug 5, 2015 at 5:58 pm ETIn an effort to make customer support more efficient, Facebook updates messaging tools for Pages.
Martin Beck | Aug 5, 2015 at 3:15 pm ETNew "ads editor" enables advertisers to create and adjust campaigns using spreadsheets.
Martin Beck | Aug 5, 2015 at 12:49 pm ETFacing strong opposition from mobile app advertisers, the social network will continue providing data on how campaigns are performing on specific mobile devices.
Martin Beck | Aug 4, 2015 at 7:11 pm ETInstagram still doesn't allow third-party posting, but Hootsuite's new tool will enable scheduling via desktop, followed by mobile notifications for publishing from mobile devices.
Martin Beck | Aug 4, 2015 at 5:55 pm ETCareer-focused social network beats Wall Street expectations with a strong quarter. It now has 380 million registered users.
Martin Beck | Jul 30, 2015 at 5:00 pm ETYahoo joins crowded mobile messaging space with Snapchat-like chat app for iOS and Android devices.
Martin Beck | Jul 29, 2015 at 2:10 pm ET