Geofeedia Launches Updated Location Monitoring Platform & iOS App
New platform has updated interface, faster processing and has added China's Sina Weibo to the "largest location-based data set in the world."
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Facebook Gives Top Creative Awards To Ice Bucket Challenge, Always’ “Like a Girl” Campaigns
Facebook picks year's top Facebook and Instagram campaigns from 2,700 entries and more than 160 countries.
Facebook Tweaks News Feed To Account For Time Spent On Stories
Company says new ranking factor won't cause significant change in distribution for Pages.
FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines
The U.S. agency updates its FAQ page for endorsement requirements for the first time since 2010. The new guidance could precede a crackdown.
Facebook & Shopify Are Expanding Their Buy Button Testing
E-commerce platform is offering a larger group of U.S. clients access to Facebook's experimental Buy button.
Twitter Advertisers Can Now Target Categories Of Installed Apps
Company introduces new advertising feature to help app advertisers reach people more inclined to be interested in their apps.
Your Vine Search Results Will Now Include Vines
Vine updates the Explore tab in its iOS app to show more than just hashtags and people.
Apple’s News App In iOS 9 To Take On Flipboard & Facebook
Apple's new News app, which will launch with the iOS update this fall, could give publishers a big audience boost.
Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs
Facebook is expanding its location-based program to reach walk-in consumers with marketing messages.
Pulsar Teams With DataSift To Offer Facebook Topic Data
Social analytics provider is the second firm to partner with DataSift to give clients access to Facebook's rich stream of consumer data.
Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages
A small group of Pages have access to a tool that enables businesses to create, save and send canned responses to people asking questions within Facebook.
Instagram Turns Up The Volume On Its Ad Plans
In the coming months, the visual social network will open ad buying to more businesses and enable Facebook targeting. It also is adding new direct response ads.
Pinterest Makes Major E-Commerce Push With “Buyable Pins”
Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month.
Lithium Technologies Will Plug Klout Data Into Its Online Communities
By incorporating Klout profiles on service and support sites, company aims to help brands activate influential experts.
One Million Twitter Followers? @Caitlyn_Jenner Clears That Hurdle In A Record 4 Hours
Jenner's account, launched at the same time as a Vanity Fair cover story about her transition, zooms past @POTUS as the quickest to reach that follower milestone.
Google Drops Google+ Promotion From Gmail, Search & Other Google Services
Google takes another step away from the days of heavy promotion of the social network on other Google products.
TV’s Top Twitter Moments Of The Season: Super Bowl, Grammys & Oscars
Major events again generated the most activity and audience for tweets, according to Nielsen's social tv ratings.
Twitter Woos Businesses With Launch Of “Official Partner Program”
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns.
Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out
Facebook joins the other major social networks in supporting animated GIFs.
Google’s Horowitz: “No, Google Plus Is Not Dead.”
"In fact, it’s got more signs of life than it’s had in some time," says Google's vice president of photos, streams and sharing.
Google Photos: Now With Unlimited Storage For Your Photos & Video
As expected Google splits its photo product from Google+ and hopes to do for photo storage with Gmail did for email.
Instagram Will Give Carousel Ads A Global Push
Starting June 1, the company will make the ad unit available in the United Kingdom, Canada, Australia, Germany, France and Brazil.
Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads
Twitter gives advertisers self-service access to its video clip advertising product, according to a story in Forbes.
First Look: Twitter Upgrades Analytics With Audience Insights
Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences.
Snapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve Ads
In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active users.
Facebook Is Testing Reviews From Restaurant Critics In Search & On Pages
In an effort to enhance local place results, professional reviews from five pilot partners will appear when people look for restaurants within the social network.
Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing
Link-shortening service introduces new analytics feature that gives enterprise customers a picture of how their content is being shared across the full Bitly network.
Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”
Google's Sridhar Ramaswamy questions the value of Facebook video given the social network's three-second standard for a view.
Google+ Drops Ripples Feature; Is It Another Sign Of Doom?
Shutting down post-level analytics could be an indication of further dismantling of Google+ or it could be a sign that it's simplifying the experience.
Twitter’s Objective-Based Ads Are Now Available To All Advertisers
Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views.
14 Examples Of The New Tweets Showing Up In Google Search
The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile devices. Below, how the new implementation looks for a variety of examples. Up To The Second: Eurovision 2015 In a great test of the real-time bonafides of the new product, […]
How One Company Scored 7 Cents A View With Twitter Promoted Video
Paige Denim's first Promoted Video campaign, featuring spokesmodel Rosie Huntington-Whiteley, received 94K paid views, 1.77 million impressions and boosted Twitter traffic to the brand's ecommerce site by 35%.
Pinterest Will Set Ads In Motion With Cinematic Pins
New mobile ad product will enable brands to tell stories with looping video ads with the motion controlled by users' scrolling.
HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans
Social management platform rolls out free feature that suggests the best Facebook posts to promote and automatically optimizes campaigns.
Twitter Is Rolling Out Its Updated Search Page For Desktop Users
Twitter's new search page puts filtering actions front and center.
Belgian Watchdog Blasts Facebook For Treating User Data “With Contempt”
Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations.
Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.
Facebook Now Lets People Call Businesses From News Feed Ads
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
Domino’s Pizza Uses Emoji Storm To Tease Twitter-Triggered Delivery
Soon people will be able to order pizza via Twitter; Domino's teased the announcement with a flurry of pizza emojis.
Facebook Brings The New York Times, BuzzFeed And Others On Board With “Instant Articles”
Publishers will post content directly to the Facebook platform and keep 100% of revenue from ads they sell against the stories.