Facebook Adds High-Performing Ad Units To Audience Network

Facebook’s autoplay video ads are coming to the Audience Network.

The company announced today that it is giving advertisers using its mobile ad network the ability to place autoplay ads within native advertising units.

And such ads, Facebook said in a blog post, are among the most effective in its Audience Network arsenal. About five times more apps are using native ads now than at the start of 2015, and 80 percent of impressions on the network now come from native ads.

Starting today, publishers can serve autoplay video by upgrading to the latest iOS and Android SDKs and using the new “Media View” class. The video ads will compete in the same auction as other native ads “to maximize yield for each impression served.”

Facebook has also added three interstitial ad units to the Audience Network. Publishers using full screen interstitials will be able to deliver dynamic product ads, carousel ads and click-to-play video without any changes to their existing setups. From the blog post:

• Dynamic Product Ads: This solution enables advertisers to create relevant and timely ads based on the products people have visited in their website or app. Retailers and ecommerce businesses with large product catalogs have seen success creating personalized ads for their shoppers on Facebook, and now their campaigns can extend to the Audience Network.
• Carousel Ads: The carousel format gives advertisers more creative real estate in full screen interstitials to showcase compelling imagery for their mobile app. They can showcase up to five images within a single ad unit.
• Click-to-Play Video: Full-screen interstitials also deliver click-to-play video ads while providing people with complete control over their experience.