Twitter Soundly Beats Expectations With $502 Million In Q2 Revenue
Company reports 304 million in monthly active users, 316 million including users who sign in only via SMS.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
Company reports 304 million in monthly active users, 316 million including users who sign in only via SMS.
Martin Beck | Jul 28, 2015 at 5:00 pm ETEMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017.
Martin Beck | Jul 28, 2015 at 8:00 am ETGoogle VP Bradley Horowitz says ending the requirement to use Google+ to engage with other Google products will allow the company to make a "slew of improvements" to the core social network.
Martin Beck | Jul 27, 2015 at 7:29 pm ETFinally, some good news for Twitter. The embattled company might not be adding users fast enough or earning enough revenue to please Wall Street, but according to comScore, its audience growth is booming in the United States. ComScore released its June rankings of US digital media properties today showing Twitter jumped from 18th to 12th, […]
Martin Beck | Jul 24, 2015 at 7:42 pm ETAfter "massive transformation" in video this year, Twitter's head of TV and video says the company is the best place for video creators to connect with fans and that Twitter is committed to providing more avenues to make money from the connection.
Martin Beck | Jul 24, 2015 at 1:00 pm ETNew ad tool will take the guesswork out of targeting people following live events on Twitter.
Martin Beck | Jul 23, 2015 at 12:01 pm ETMobile analytics firm can now offer app publishers a more complete look at the effectiveness of Twitter ads.
Martin Beck | Jul 23, 2015 at 9:27 am ETOverwhelming majority of people choose convenience of using social authentication despite concerns over companies' use of their data.
Martin Beck | Jul 14, 2015 at 11:16 am ETOther tools -- search engines, coupons, retailer emails, etc. -- have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds.
Martin Beck | Jul 13, 2015 at 8:35 am ETWith a little html code work, you can enable Facebook videos to play automatically with sound muted outside the social network.
Martin Beck | Jul 10, 2015 at 8:30 am ETGoing for growth, Meerkat enables registering via Facebook. Live-streaming app also adds the ability to bring temporary guest hosts into events.
Martin Beck | Jul 9, 2015 at 4:55 pm ETWith update to News Feed user preferences, Facebook gives users more control over which friends and Pages show up on their feeds.
Martin Beck | Jul 9, 2015 at 1:19 pm ETPinterest promises more such connections with websites and apps in the coming months.
Martin Beck | Jul 8, 2015 at 2:57 pm ETA year after launching its app install ad feature, Twitter says advertisers are getting strong ROI from the program.
Martin Beck | Jul 8, 2015 at 12:02 pm ETFacebook honors Marketing Partners for tools that solve obstacles in vertical markets. Brand Networks, Datalogix, Kenshoo and Smartly.io lauded for "Excellence in Innovation."
Martin Beck | Jul 7, 2015 at 4:40 pm ETCompany adds profile design flourish to encourage people to share their birthdates. The information will be used to serve more relevant information, including advertising.
Martin Beck | Jul 7, 2015 at 3:11 pm ETNew tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps.
Martin Beck | Jul 6, 2015 at 2:14 pm ETWith subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones.
Martin Beck | Jul 2, 2015 at 2:47 pm ETNew features give advertisers more demographic information about their paid audiences and streamlines category targeting.
Martin Beck | Jul 2, 2015 at 1:56 pm ETNew experimental feature enables adjusting of campaigns from mobile devices.
Martin Beck | Jul 1, 2015 at 6:55 pm ETVideo publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed.
Martin Beck | Jul 1, 2015 at 3:39 pm ETNews Feed video rankings will start taking into account actions such as activating audio and making video full screen.
Martin Beck | Jun 29, 2015 at 3:47 pm ETFacebook survey digs into how users are viewing and reacting to video on Meerkat and Periscope.
Martin Beck | Jun 29, 2015 at 2:19 pm ETDespite great content, company struggles to reach its audience organically on Facebook. But love-hate relationship has it experimenting with ads on the social network again.
Martin Beck | Jun 29, 2015 at 11:37 am ETNow Page admins will be able to better measure how their videos are resonating with the Facebook audience.
Martin Beck | Jun 26, 2015 at 2:22 pm ETConcert promoter saw a 66% increase in ticket sales tied to mobile devices, an fact that Facebook says would have been impossible to know without Atlas' "people-based" measurement.
Martin Beck | Jun 25, 2015 at 3:16 pm ETNew ad unit automatically populates forms with contact information that consumers have shared with the social network.
Martin Beck | Jun 25, 2015 at 12:45 pm ETTweets in the wee hours produce higher engagement per tweet, according to a report by the social management platform.
Martin Beck | Jun 25, 2015 at 12:01 pm ETThe social network is showing mockups of interactive mobile ad formats at Cannes Lion advertising festival in France.
Martin Beck | Jun 24, 2015 at 2:59 pm ETFacebook-owned photo sharing network updates mobile app make it easier to find real-time content.
Martin Beck | Jun 23, 2015 at 3:51 pm ETSocial management platform's tool is meant to cut down on the time it takes to find relevant content to share on social media.
Martin Beck | Jun 23, 2015 at 9:01 am ETSnapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people's privacy.
Martin Beck | Jun 22, 2015 at 7:00 pm ETWith an estimated 2 trillion video views compared to YouTube's 3 trillion in 2015, Facebook stands to be an even stronger rival for ad dollars.
Martin Beck | Jun 22, 2015 at 4:12 pm ETTwitter test offers brands and influencers dedicated pages for products and a Pinterest-like way to gather them all in one place.
Martin Beck | Jun 19, 2015 at 2:44 pm ETAnother small experiment gives people the ability to push posts from certain people and pages to the top of their News Feeds.
Martin Beck | Jun 18, 2015 at 6:38 pm ETMitigating factors: Young people are less likely to feel deceived and a significant majority overall doesn't dislike publishers and brands who produce sponsored content.
Martin Beck | Jun 18, 2015 at 5:15 pm ETSecret project, revealed by BuzzFeed and planned for later this year, will display collections of human-selected visual content about breaking news and major events.
Martin Beck | Jun 18, 2015 at 1:37 pm ETMore than 1 million snaps a day include location-based stickers. Now brands will be able to create and sponsor their own.
Martin Beck | Jun 16, 2015 at 6:51 pm ETTwitter says brands testing autoplay saw a seven-fold increase in completions of Promoted Videos.
Martin Beck | Jun 16, 2015 at 1:10 pm ETSurvey by Reuters Institute for the Study of Journalism finds that headlines are a stronger source of clicks for people consuming news via search than social media.
Martin Beck | Jun 16, 2015 at 9:02 am ET