Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
Facebook makes filling out forms on mobile a two-tap process within new ad unit that is now available to all advertisers.
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WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages
CMS announces support for AMP versions of posts, asks for help kicking tires and squashing bugs in the plugin.
LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14
Career-focused social network is revamping the Groups experience to improve quality of conversation and is also launching a standalone iOS app for the feature.
Facebook Adjusts News Feed To Load Better In The 2G World
The social network is now adjusting and prioritizing what people see in the News Feed depending on the speed of their mobile internet connection.
New: Facebook Is Rolling Out Verified Badges For Local Business Pages
Business Pages with physical addresses can display a verified check mark. Feature is being rolled out today in the US, UK, Canada, Australia and New Zealand, with other markets to follow.
Twitter Will Start Testing “Promoted Moments” Soon
Company is talking with brand partners about advertising with new curated product and will start testing in "weeks, not months."
Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past
Dorsey, a co-founder, will try to jump start the social network's growth and advertising business. Adam Bain, former chief of revenue and partnerships, has been named COO.
Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants
Three months after launch, Pinterest brings Bigcommerce, Magento and IBM Commerce on board, says the number of Buyable Pins has doubled to 60 million.
Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies
"Sponsored lenses" reportedly will cost $750,000 on peak days, giving brands another way to reach Snapchat's young, digitally native audience of 100 million.
Pinterest CEO: Our Ads Are More Effective
Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate.
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
System will automatically resize, reshape -- and even re-color -- ads to make sure they look good and drive performance on desktop and mobile devices.
Google Display Network Will Charge Only For Ads That Are Viewed
In the next several weeks, Google will move all CPMs to viewable CPMs in its display ad network.
Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships
Twitter ramps up ecommerce effort, announcing integrations with major commerce platforms.
Report: Twitter Plans To Allow Tweets Longer Than 140 Characters
Twitter is building a product that would allow long-form tweets, multiple sources have told Recode.
IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action
Online advertising trade organization is working on ways to help publishers educate users about how ad blockers can hurt businesses.
Sports Brands Jump Aboard Twitter Native Polling Test
Twitter experiments with simple native polls in the timeline.
Political Heat Pushes Fox News Into Lead Among Facebook Publishers
In August NewsWhip rankings, Fox moves ahead of the Huffington Post as the most engaged-with publisher on Facebook. BBC still leads in Twitter engagement.
Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
Three months after launch, Pinterest and some merchants say about 90% of those using the ecommerce feature are new customers.
Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons
The buttons will get a flat design, swapping the white background for blue. The tweet button will no longer show how many times a URL has been shared on Twitter.
Pinterest Opens API Platform To All Developers
Developers can now build and test third-party integrations with the Pinterest platform. When they are ready to go public, they need to be submitted to Pinterest for approval.
Mobile Millennials Spend Almost An Hour A Day On Facebook [comScore]
Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps account for 29% of overall mobile app use.
Facebook Brings 360-Degree Video To The News Feed
Working with its Oculus virtual reality division, Facebook rolls out immersive experience. Star Wars, GoPro, VICE and Saturday Night Live are among the first publishers to take advantage.
Brandwatch Unveils Social Indices, A Ranking Of Brands’ Social Strength
Amazon, Tesco and Nike are the top performers among retail brands in the inaugural rankings by the social intelligence firm.
Facebook Is Expanding Instant Articles & Washington Post Will Publish All Its Stories There
Facebook gives access to 21 new publishers and will start showing the mobile-optimized stories to more users.
Instagram Hits 400 Million Monthly Active Users
Instagram milestone adds to its lead over Twitter as second-biggest social network. Facebook services now claim a total of 3.5 billion monthly users.
ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter
Fans of "Scandal," "Grey's Anatomy" and "How to Get Away With Murder" who tweet an emoji-hashtag combination get auto-replies with video previews of the shows.
Pinterest Says Pinners Are Already Planning For The Holidays
Company releases stats that show 38 million people Pinned holiday-related content, including 170 million holiday decor Pins, in 2014.
Will Facebook’s “Empathy” Button Be Good News For Marketers?
Marketing experts weigh in possible impact of Facebook's plan to test a way for people to express shorthand emotions other than Like.
Facebook Video & Snapchat Drive Nearly Half Of BuzzFeed’s Views
CEO Jonah Peretti says that more than 75% of the company's total content views come on non-BuzzFeed networks. Facebook video generates 27% and Snapchat 21%.
Periscope Adds Profile Pages For The Web
Twitter-owned video streaming app gives broadcasters a landing page for the desktop.
With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji
Twitter gives Coca-Cola the first crack at using the internet's playful shorthand for brand promotion on the network.
Pinterest Says It Has 100 Million Monthly Active Users
It's the first time Pinterest has released monthly user figures. The company continues to make the case that its audience is uniquely receptive to marketing.
Shopify Opens Door For More Shopping On Facebook
E-commerce firm says it will give all its clients the ability to create Shop sections on their Facebook Pages in the "coming weeks."
Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers
Integration with Pinterest allows fashion retailer to offer customers the ability to browse according to their "color DNA."
Lawsuit Accuses Twitter Of Spying On Direct Messages
Suit alleges that Twitter eavesdrops on private chats to benefit its advertising business. Plaintiff is seeking class action status for all Americans who have sent or received a Twitter DM.
Dislike Button? Facebook’s Not Getting That — But It May Gain Alternative To The Like Button
Mark Zuckerberg says the social network is close to testing a way for people to express emotions with a shorthand interaction.
Stripe Makes Move To Be The Prime Supplier Of Buy Buttons
Payment processing startup introduces Relay, an API that gives merchants the ability to place buy buttons on social networks and third-party sites.
Brands Shifting From YouTube To Native Video On Twitter
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video.
Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers
The companies are developing an open source version of "instant articles" to solve the problem of slow loading mobile sites, Recode reports.
Periscope Flips, Now Also Offers Landscape Video
Broadcasters now have the option to shoot horizontally on the Twitter-owned network.